SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
IndependentsDec 27, 2019
Amir Mozaffarian Fine Jewels To Close After 42 Years
The fourth-generation jeweler will close his San Francisco store and spend retirement with his family.
Amir and Cynthia Mozaffarian are closing their store in San Francisco’s Union Square shopping district after 42 years in business.
San Francisco—Amir Mozaffarian Fine Jewels will close its doors after 42 years in business.
Amir Mozaffarian opened his eponymous store in San Francisco’s Union Square shopping district in 1978.
He is a fourth-generation jeweler whose family has been in the business for more than 135 years.
Though a descendant of a long line of jewelers, Amir and his wife, Cynthia Mozaffarian, both have backgrounds in engineering.
Amir has a master’s degree in aerospace engineering while Cynthia holds a bachelor’s in mechanical and civil engineering.
“Engineering is a frame of mind where you solve problems and come up with solutions,” Amir said in a press release announcing the store’s closure.
“That, along with paying close attention to even the finest of details, has helped us greatly in the jewelry industry.”
Cynthia worked for years as an engineer, helping her husband when she could, but later devoted herself to the family business.
“We just partnered to make our business stronger,” she said in the release. “That was what mattered the most to us.”
Over the last four decades, Mozaffarian traveled the world to hand-select jewels for his creations, like rubies from Burma and emeralds from Colombia.
“It’s a labor of love,” said Cynthia, noting how special a signature piece can be to their customers.
Jon Omer, a former Fabergé executive, said he knew from his first visit that the store was special and would be the perfect fit to be the brand’s exclusive retailer in the San Francisco area.
“Amir built the store’s success on three principles: building personal relationships with clients, an unparalleled collection of jewelry you won’t find anywhere else, and the ability to be one step ahead of the industry,” Omer said in the release.
Amir described his retirement as a bittersweet, emotional time and said his clients echoed the same sentiment, sharing memories of shopping in the store.
“We have such wonderful memories with so many fine people that we have been fortunate to meet. Some families we have served for three generations,” he said.
“We are grateful for the opportunity to meet a wide range of wonderful, interesting, talented and accomplished people. It’s been a pleasure being part of their lives,” said Cynthia.
However, retirement will mean the couple has more time to spend with their family, which includes their two sons, two daughters-in-law, and six grandchildren.
Their sons work in finance; they will not be taking over the store.
The store’s exact closing date will depend on inventory levels.
“We
Editors' Picks
Sponsored by
hope people will visit the store to celebrate with us,” said Amir. “And share some happy memories.”
More on Independents
The Latest
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
