From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Jewelers of America’s Certifications Now Available Online
They’re being offered for a limited-time price of $25 per exam, down from $55.

New York—Jewelers of America has moved its certification programs online to accommodate all the jewelry professionals who are now working remotely, the trade organization announced Thursday.
JA offers Professional Certification at two designations in two categories.
They are being offered for a limited-time price of $25 per exam (down from $55 per exam) and include the following.
--JA Certified Sales Professional (CSP) Level 1: entry-level jewelry sales personnel with about one year’s experience
--JA Certified Senior Sales Professional (CSSP) Level 2: moderate to advanced sales skills and knowledge of a jewelry sales professional, completion of CSP Level 1 is required
--JA Certified Management Professional (CMP) Level 1: entry-level jewelry management personnel with about one year’s experience; reflective of what is commonly needed to manage stores in a multi-unit operation
--JA Certified Senior Management Professional (CSMP) Level 2: managers of independently owned stores, who must address concerns such as financing, advertising and pricing. Completion of Level 1 CMP is required.
“We have been working to get our certification programs online, and we knew that now was the time,” JA President and CEO David J. Bonaparte said in a press release announcing the move.
“Jewelers have been using this forced downtime for education, enhancing their digital footprint and building for a solid business once their doors reopen. Certification is one more way jewelers can be better prepared for success tomorrow.”
For more information on certifications or to register, please visit Jewelers.org.
National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet























