Trends

CVC Stones Partners with Venyx on Zodiac Collection

TrendsJun 22, 2016

CVC Stones Partners with Venyx on Zodiac Collection

The jewelry brand famous for bejeweling pebbles with diamonds has launched a limited-edition collection with Venyx.

20160623_CVCStones-Venyx-1.jpg
The Venyx for CVC Stones collection is available in CVC Stones’ traditional black rock with diamonds or the new white stone style with diamond or colored stone accents, per Venyx’s influence.

New York--Two young, much-buzzed-about jewelry brands have joined forces for a limited-edition zodiac-themed collection.

Venyx for CVC Stones combines the latter’s pebble-based pieces with the former’s penchant for zodiac medallions and vibrant color.

“I hadn’t introduced color before to any of our pieces,” said Charlie de Viel Castel of CVC Stones. “We had done a couple of custom-based pieces with color--rubies, for example. We knew we were going to work with white [pebbles], and we knew that we wanted each one to be the colors of the month for each zodiac sign.”

CVC Stones has made its mark bejeweling pebbles with diamonds. The result is both sophisticated and organic.



The Venyx for CVC Stones collection adorns the pebbles with diamonds or colored gemstones in the shape of the constellation relating to each zodiac sign.

Three variations are offered for each sign: colored stones on a white pebble, white diamonds on a white pebble, or CVC Stones’ classic combination of white diamonds on a dark pebble.

As with all of CVC Stones jewelry, each limited-edition piece is one-of-a-kind due to the natural variation of the pebbles.

Viel Castel found the process of collaboration to be a natural one, as it was born out of a friendship with Venyx designer Eugenie Niarchos.

“I’ve known Eugenie sort of all my life. She grew up in Paris like I did,” he explained. “When I decided to do CVC Stones she was one of the few people I decided to talk to about the project as I was doing it, and she was very supportive.”

Working with Niarchos, the Venyx for CVC Stones project took about six months from conception to final product.

“We would work very closely together, with her team and myself, and we did quite a few samples back and forth,” said Viel Castel.

Viel Castel, whose other profession is that of an investor, launched CVC Stones in 2015 on Moda Operandi.

“It took me about two years to go from the moment I had the idea, to the moment I actually had a product because I didn’t have a background in the jewelry business, so I had to sort of learn and do trial and error for quite a while until I could figure out how to do it the way I wanted to,” he said. “Then when we had a final product I gave a piece to every woman in my family.”

Shortly
after his retail debut, a feature in the September 2015 issue of W Magazine generated significant buzz about the brand.

Viel Castel says he is open to future collaborations.

“I really enjoyed the collaboration so I would like to work with other people down the road, maybe a sculptor and maybe other designers or people who want to work with us.”

The collection is priced from $3,080 to $4,000 retail, and is available to purchase at Barneys New York, The Apartment by The Line - New York, Just One Eye and CVC-Stones.com.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

National Jeweler columnist Lilian Raji
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve Done

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Mothae Diamond Mine Lesotho
SourcingMay 16, 2024
Lucapa to Shed Stake in Lesotho Diamond Mine

The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.

Weekly QuizMay 16, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
National Jeweler columnist Peter Smith
ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire Brands

Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.

The Argyle Phoenix red diamond
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips Geneva

The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

Jewelers of America 20 Under 40 2024 recipients
Events & AwardsMay 15, 2024
See Who’s in JA’s 2024 ‘20 Under 40’ Class

The annual list recognizes young professionals making an impact in jewelry retail.

David Mann jewelry store
IndependentsMay 15, 2024
David Mann Jewelers in Upstate NY to Close After 35 Years

Owner David Mann is heading into retirement.

Brilliant Earth Logan Hollowell jewelry collection
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1

While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.

Rough diamonds from De Beers
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers

The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”

The Yellow Rose and the Allnatt yellow diamonds
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to Auction

Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.

Born Leaders Platinum Born campaign
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New Campaign

The ad aims to position platinum jewelry as ideal for everyday wear.

Instappraise Trifold Brochure
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal Offerings

Retailers can customize and print the appraisal brochures from their store.

White, pink, and blue lab-grown diamonds from Lightbox
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%

The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.

Christie’s New York
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed

The site has been down since Thursday evening, just ahead of its spring auctions.

Madeleine K. Albright’s Patriotic Leopard Brooch
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | Hindman

The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.

Zachary’s Jewelers Mother’s Day Jewelry Contest winners
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest Winners

Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.

Kimberly Adams Russell
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEO

Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.

Birth of Venus necklace
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ Necklace

As a token of womanhood, this necklace depicts when Venus was born from the sea.

Roberto Coin Fleur de Lis jewelry
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.

The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

Kyle Edward Fine Jewelry
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury Store

The company’s Easton location will remain open.

Jewelers Board of Trade logo
MajorsMay 09, 2024
JBT Elects New Chairman

Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.

Las Vegas Antique Jewelry and Watch Show Bracelets
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

Vikki Tobak
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ Exhibition

Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.

Cynthia Erivo, Zendaya, Lewis Hamilton at the Met Gala
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met Gala

Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy