By Brecken Branstrator
Jewelers of America will hold two days of free seminars during the JA New York Spring show at the Jacob K. Javits Convention Center next week.
New York--Jewelers of America is producing two days of free seminars during the JA New York Spring show at the Javits Center next week, including a keynote presentation on how jewelers can maximize their in-store experience.

Nicole Leinbach Reyhle, founder and publisher of Retail Minded and co-founder of the Independent Retailer Conference, is delivering the keynote on Monday, March 14 from 10:30 to 11:30 a.m.

Called “Tips, Tricks and Techniques to Maximize Your In-Store Experience,” it will discuss the keys to strengthening the bricks-and-mortar retail experience as well as actionable steps that stores can apply directly to their business.

Other topics to be covered in the education program include interactive sessions about attracting bridal consumers, tips on sustaining existing customers, and production and detection of synthetic diamonds.

The full seminar lineup is below and is available on as well.

The JA New York show is scheduled for March 13 to 15 at the Javits Center in New York.

Sunday, March 13
10:30 to 11:30 a.m.
JA Idea Exchange: Everyday Clienteling Part 1: Court the Bridal Customer and Maximize the Bridal Aftermarket
Debbie Hiss, Debbie Hiss Consulting; Janice Mack, Janice Mack & Associates

11:40 a.m. to 12:40 p.m.
JA Idea Exchange: Everyday Clienteling Part 2: Sustaining Existing Customers Through a Lifetime of Purchasing Potential
Hiss and Mack

1:20 to 2:20 p.m.
Synthetic Diamonds--Developments in Production and Detection
Wuyi Wang, director of research and development for the GIA’s New York laboratory

2:35 to 3:35 p.m.
How to Get More New Customers Through the Door with Little or No Up-Front Marketing Costs
Jim Ackerman, president, Ascend Marketing

3:50 to 4:50 p.m.
Security: How to Limit Risks to Your Business
John Kennedy, president, Jewelers’ Security Alliance; Scott Guginsky, vice president, JSA and former head of the Organized Theft Squad at the New York Police Department

Monday, March 14
10:30 to 11:30 a.m.
Tips, Tricks & Techniques to Maximize Your In-Store Experience
Nicole Leinbach Reyhle, founder and publisher, Retail Minded, co-founder of the Independent Retailer Conference

11:50 a.m. to 12:50 p.m.
Creating a “Yes” Environment in Your Retail Store
Moderator: Elizabeth Anne Bonanno, The EAB Project. Panelists: Jay Hartington, Marissa Collections; Soraya Cayen, owner, Cayen Collection; and Adam Gorman, co-owner, I. Gorman

1:05 to 2:05 p.m.
How to Use Social Media to Boost Sales
Dave Kerpen, CEO, Likeable Jewelers

2:20 to 3:20 p.m.
How to Sell Estate Jewelry in a Traditional Jewelry Store
Susan Abeles, director of the jewelry department at Bonhams U.S.; and Jim Rosenheim, Tiny Jewel Box

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