By Brecken Branstrator
Costume jewelry brand Oropopo is one of the exhibitors at the new Jewellery Box show in Las Vegas. Pictured here is its VLA bib necklace with silver-filled oxidized chain and stainless steel findings ($140).
New York--This year in Las Vegas, there will be a new trade show with exhibitors who are selling both fine and fashion jewelry.

Jewellery Box, a trade-only show, will be mostly jewelry but also will feature exhibitors who sell accessories and other merchandise that jewelers or specialty stores might want to stock.

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When the show’s launch was announced last fall, show organizers told National Jeweler they were aiming for 300 booths. But, as of Tuesday morning, the vendor list on the Jewellery Box website showed 82 exhibitors.

A spokesperson for the show said last week that they attribute the smaller number to the build-up of the show in its first year and the competition from the many other shows taking place at the same time, and added that they’re still selling spaces and hope to have closer to 100 by show time.

One of the exhibitors, Smadar Sarid, who runs his eponymous jewelry line, said he wanted to try Jewellery Box to reach new customers and expand his footprint to sell in other parts of the United States.

Exhibitor K.Mita, meanwhile, does a number of other retail and wholesale trade shows, including JA New York, JCK Tucson, the Washington Fine Craft Show and the Philadelphia Museum of Art Craft Show.

Keiko Meita of K. Mita told National Jeweler that they are hoping to pick up new accounts and gain a wider exposure at Jewellery Box.

“We liked the mid-range price point and smaller size of the show relative to JCK Las Vegas,” she said. “It’s too easy to get lost in a very large show. We also liked the strength of the organizer and lower cost to participate.”

For Enji Studio Jewelry, this will be the first time the brand is showing in Las Vegas.

Designer Niki Grandics said she had heard from other people in the jewelry industry that they often see the same exhibitors every year at the more established shows and instead were interested in discovering new brands and designs in Vegas, which helped her make the decision about Jewellery Box.

“This new show seems like a great way to tap into that, and I’m hoping to make some great connections at the show and present my brand to a larger audience.”

Jewellery Box is owned and operated by Emerald Expositions, which also runs Couture and the Las Vegas Antique Jewelry & Watch Show. It will be co-located with the latter, as well as the American Craft Retailers Expo, at the Las Vegas Convention Center. The antique show, though, will run one day longer, through June 8.

Here are eight brands to check out at Jewellery Box.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.