By Ashley Davis
Silvia Furmanovich is part of Moda Operandi’s curated “Garden Party” online trunk show happening now at, as well as a sale on the website specific to the designer. The trunk shows are a part of Moda Operandi’s “jewelry week,” so called because of its co-timing with the Couture show in Las Vegas.
New York—Moda Operandi was founded on the concept of letting consumers place clothing orders as soon as fashion collections were shown on runways, and it’s applying that same idea to fine jewelry.

The e-tailer announced that beginning Monday, May 29, it would host 30 online trunk shows on its website, in what it’s calling its “jewelry week,” coinciding with the Couture show.

Last year marked the first time that Moda offered consumers the chance to order items as soon as they were shown at the trade show—with 15 sales, each highlighting a different designer.

This year’s efforts represent a significant expansion.

20180530 moda insertModa Operandi CEO Deborah Nicodemus“We are anticipating unprecedented results from the upcoming Couture show that takes place in Las Vegas,” Moda Operandi CEO Deborah Nicodemus said. “We are building on our success story from last year, showroom-to-site, and doubling the number of shows, adding new designers, amazing editorial and trend stories live from the fine jewelry show, just as we do with runway fashion.”

The sales will again showcase pieces from individual designers, like Hoorsenbuhs, Mizuki and Karma el Khalil, as well as curated assortments such as the “Garden Party” trunk show, which features exclusive pieces from Coutur brands like Silvia Furmanovich, Bahina, Colette and Wendy Yue.

Several of the trunk shows during jewelry week also feature brands that aren’t at the show.

A spokesperson for Moda Operandi said five new shows would happen each day for six weeks, culminating on June 4.  

Nicodemus explained, “Data shows that our clients make multiple visits to the site throughout the show, therefore, we carefully curate collections resulting in a daily sense of discovery. The fine jewelry business continues to outpace our expectations, delivering a year-to-date performance that exceeds 50 percent sales growth over last year.

“I applaud my team for their extraordinary talents, and I thank the designers for their creativity and passion.”

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