By Michelle Graff
A shot from the August 2017 edition of NY Now. JA New York will be moving to August next year so it can take place alongside NY Now, a trade-only show that features home goods, accessories and some jewelry.
New York--JA New York Summer is moving from July to August next year and will be one day longer.

Emerald Expositions, which owns and operates JA NY, said Tuesday it is moving the jewelry trade show back a month so that going forward, it can take place alongside another trade-only show it owns, NY Now.

NY Now focuses on products that fit into the categories of home, lifestyle and handmade (think Etsy), items like bowls, place settings, picture frames and costume jewelry.

The first joint NY Now-JA NY show is scheduled for Aug. 11 to 14, 2019, at the Javits Center in New York. The JA New York jewelry trade show will continue to be a separate entity, Emerald said, though both shows will cross-honor badges.

The change extends the length of the JA New York Summer show from three days to four and gives it access to buyers who normally wouldn’t come to the Javits Center for a trade show that’s mainly fine jewelry.

It could also impact the dates for other jewelry events typically held in New York in July alongside JA New York Summer, including the Women’s Jewelry Association’s annual gala and the GIA Career Fair. (Reached Tuesday, both the WJA and the GIA said they have not yet set dates for the 2019 New York events.)

“Our ability to market our fine jewelry exhibitors to non-traditional jewelry stores, many with international reach, will increase our exhibitors’ ability to grow their businesses,” said Drew Lawsky, group show director of Emerald Expositions. “Additionally, we feel the retailer attendance of both JA New York and NY Now will be thrilled with the heightened offerings at the co-located events.”
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The switch in dates for the summer edition of JA New York comes in the midst of larger changes being made by jewelry trade shows worldwide as organizers work to grapple with the reduction in the number of jewelers, the growth of memo and the internet.

JA New York Summer 2018 is scheduled to take place next week, Sunday, July 15 through Tuesday, July 17. For more information, visit the jewelry trade show’s website.

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