Atlanta—The spring 2019 edition of the Atlanta Jewelry Show will feature two new pavilions to meet the needs of the trade.

The AJS E-Tail Pavilion at the jewelry trade show will feature products, services and education geared toward integrating e-commerce into existing businesses.

Noting that it’s essential for today’s independent retailer to enhance, but not replace, their business with a digital presence, AJS Executive Director Libby Brown said the new show area would “foster… the growth and success of our retailers.”

Brown explained, “We believe that our retailers are in a state of transition to compete in the digital marketplace, therefore we are committed to providing the tools and training to make that happen.”

The second new area in the jewelry trade show is the AJS Occasions Pavilion. It will showcase products intended to complement jewelry store offerings, such as non-jewelry gifts. AJS said in a press release the category will give consumers more options to shop for special occasions.

“In an effort to stay solvent in the marketplace, many of our independent retailers have expanded the selections in their stores to include non-traditional jewelry and gift items,” Brown explained. “The goal of AJS is to create the opportunity for the retailer to discover new products and services to generate additional traffic and increase sales in their stores.”

The Atlanta Jewelry Show will take place March 2 to 4. For additional information, visit the AJS website or call the show office at 800-241-0399 or 404-634-3434.

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