Events & Awards

Baselworld’s Future Uncertain as Exhibitors Revolt Over Refund Policy

Events & AwardsApr 09, 2020

Baselworld’s Future Uncertain as Exhibitors Revolt Over Refund Policy

Brands are threatening to leave the show en masse unless they get their money back for 2020.

20200409_Baselworld_shot_2019.jpg
A shot of the show floor at Baselworld in 2019. Show organizer MCH Group had to cancel the 2020 edition of the watch and jewelry trade show due to the coronavirus and is now facing blowback from exhibitors over its refund policy. (Photo of courtesy of Baselworld)

Basel, Switzerland—Baselworld has drawn the ire of exhibitors once again, this time for the amount of money it’s keeping after canceling the 2020 show and shifting the 2021 dates to January.

Last week, Baselworld organizer MCH Group emailed exhibitors giving them what one exhibitor, who asked not to be named, described as two “take-it-or-leave it” options.

The first is for Baselworld to take 85 percent of an exhibitor’s booth fees for 2020 and apply them to 2021, with the remaining 15 percent going to MCH to offset the costs the company incurred for the 2020 show that didn’t happen.

With the second option, exhibitors are being offered a 30 percent cash refund. Of the remaining 70 percent, 40 percent of that will be carried forward to 2021 while 30 percent remains with MCH for incurred costs.

There is no option for exhibitors that are unable to attend the 2021 show, which has moved from April to January.

In a press release circulated Friday, Baselworld organizers cited the “substantial financial commitments” already made for the 2020 show, which was called off just two months before opening day due to the spread of the coronavirus.

“By the time the crisis began to unfold, Baselworld was just a few days before setting up the fairgrounds and the major portion of the expenditures in preparation for Baselworld 2020 had already been made,” the release states.

Show organizers explained further in an email sent Thursday to National Jeweler.

“The proposal to carry forward 85 percent of the fees to the next fair in January 2021 is already very generous … If all exhibitors accepted this option, at most a third of the accumulated costs of around CHF 18 million would be covered. This means that Baselworld itself would also have to bear a large loss,” they said.

So, MCH came up with the two options, the second of which “not only allows our customers to lose a minimum of money but also secures the future of Baselworld.”

“In addition, if a large majority [of exhibitors] choose option 1, this will enable us to support smaller exhibitors in difficulty in order to ensure their participation in 2021,” show organizers said.

Some of the show’s watch and jewelry exhibitors see it differently.

To them, it’s new show management but the same “arrogant” attitude, the unnamed exhibitor said in an interview with National Jeweler, an adjective’s that’s been

used to describe Baselworld organizers in the past.

“They’re [MCH Group] trying to make it seem like they’re doing a good deed, but this is obviously not how all the exhibitors feel,” he said.

Many jewelry and gem exhibitors, he said, think the refund policy is unfair, particularly given the change in dates.

Baselworld 2020 was supposed to take place April 30-May 5, but the 2021 edition is set for Jan. 28 to Feb. 2, which puts it right after VicenzaOro and The Original Miami Beach Antique Show, and right before the Tucson gem shows.

“These dates don’t work for us,” the exhibitor said, noting that brands were not consulted about the date change. “I’m not going to drop Tucson to go to a dying Basel show.”

Exhibitors want MCH Group to either issue a 100 percent refund to anyone who can’t do the 2021 show or move the show back to April.

Also angering exhibitors: Baselworld has given them only until April 30 to choose one of these two options, a deadline the exhibitor described as “insensitive and untimely” in light of the circumstances.

“If they don’t submit to exhibitor demands, they’re going to lose a lot of exhibitors,” he said.

A similar, and more ominous, prediction came from Hubert J. du Plessix, president of the Baselworld Exhibitors Committee and an executive with arguably the most powerful watch company in the world.

Du Plessix is the chief investment officer at Rolex.

According to Singapore-based journalist Jiaxian Su, founder of the blog Watches by SJX, du Plessix sent a letter to MCH Group that Jiaxian described as “quietly scathing.”

In the letter, du Plessix, in his capacity as president of the Exhibitors’ Committee, asks for full refunds of fees paid for Baselworld 2020.

“Otherwise,” the missive states, “we fear that this will be the end, pure and simple, of Baselworld, especially since the dates chosen in January 2021 are not suitable for the jewellery, gemstones and pearls sector, and that coordination with Watches & Wonders (SIHH) no longer exists.”

Show director Michel Loris-Melikoff said in an email to National Jeweler that it is “impossible” to pay back the full amount because it would “jeopardize Baselworld.”

He also said the dates were “discussed extensively” with the show’s Advisory Committee, in which the watches, jewelry/gems and technical sectors are represented, and that the watch industry was the sector pushing to have the show “much earlier” than April.

Baselworld 2020 was slated to begin immediately after Watches & Wonders Geneva (formerly SIHH), which was canceled as well.

Watches & Wonders Geneva has not officially announced the dates for its 2021 show and did not respond when asked about them Wednesday, but it seems that the two shows won’t be held together.

Loris-Melikoff said in an interview with Swiss newspaper Le Temps that Watches & Wonders Geneva 2021 will take place in April.

When asked about 2021 dates, Loris-Melikoff told National Jeweler this: “[Fondation de la Haute Horlogerie Chair and Managing Director] Fabienne Lupo and I seem to have a different reading of the exchanges we had in February.

“But no matter, the situation is as it is. Our choice of January is only for 2021. We still believe that coordination must be restored as soon as possible.”

Loris-Melikoff also noted that he’s begun talks with the Baselworld Exhibitors’ Committee in an effort to “find a common path.”

“If new solutions emerge in the discussion that are right for both sides, I won’t close my mind to them,” he said.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy