Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
Baselworld’s Future Uncertain as Exhibitors Revolt Over Refund Policy
Brands are threatening to leave the show en masse unless they get their money back for 2020.

Basel, Switzerland—Baselworld has drawn the ire of exhibitors once again, this time for the amount of money it’s keeping after canceling the 2020 show and shifting the 2021 dates to January.
Last week, Baselworld organizer MCH Group emailed exhibitors giving them what one exhibitor, who asked not to be named, described as two “take-it-or-leave it” options.
The first is for Baselworld to take 85 percent of an exhibitor’s booth fees for 2020 and apply them to 2021, with the remaining 15 percent going to MCH to offset the costs the company incurred for the 2020 show that didn’t happen.
With the second option, exhibitors are being offered a 30 percent cash refund. Of the remaining 70 percent, 40 percent of that will be carried forward to 2021 while 30 percent remains with MCH for incurred costs.
There is no option for exhibitors that are unable to attend the 2021 show, which has moved from April to January.
In a press release circulated Friday, Baselworld organizers cited the “substantial financial commitments” already made for the 2020 show, which was called off just two months before opening day due to the spread of the coronavirus.
“By the time the crisis began to unfold, Baselworld was just a few days before setting up the fairgrounds and the major portion of the expenditures in preparation for Baselworld 2020 had already been made,” the release states.
Show organizers explained further in an email sent Thursday to National Jeweler.
“The proposal to carry forward 85 percent of the fees to the next fair in January 2021 is already very generous … If all exhibitors accepted this option, at most a third of the accumulated costs of around CHF 18 million would be covered. This means that Baselworld itself would also have to bear a large loss,” they said.
So, MCH came up with the two options, the second of which “not only allows our customers to lose a minimum of money but also secures the future of Baselworld.”
“In addition, if a large majority [of exhibitors] choose option 1, this will enable us to support smaller exhibitors in difficulty in order to ensure their participation in 2021,” show organizers said.
Some of the show’s watch and jewelry exhibitors see it differently.
To them, it’s new show management but the same “arrogant” attitude, the unnamed exhibitor said in an interview with National Jeweler, an adjective’s that’s been
“They’re [MCH Group] trying to make it seem like they’re doing a good deed, but this is obviously not how all the exhibitors feel,” he said.
Many jewelry and gem exhibitors, he said, think the refund policy is unfair, particularly given the change in dates.
Baselworld 2020 was supposed to take place April 30-May 5, but the 2021 edition is set for Jan. 28 to Feb. 2, which puts it right after VicenzaOro and The Original Miami Beach Antique Show, and right before the Tucson gem shows.
“These dates don’t work for us,” the exhibitor said, noting that brands were not consulted about the date change. “I’m not going to drop Tucson to go to a dying Basel show.”
Exhibitors want MCH Group to either issue a 100 percent refund to anyone who can’t do the 2021 show or move the show back to April.
Also angering exhibitors: Baselworld has given them only until April 30 to choose one of these two options, a deadline the exhibitor described as “insensitive and untimely” in light of the circumstances.
“If they don’t submit to exhibitor demands, they’re going to lose a lot of exhibitors,” he said.
A similar, and more ominous, prediction came from Hubert J. du Plessix, president of the Baselworld Exhibitors Committee and an executive with arguably the most powerful watch company in the world.
Du Plessix is the chief investment officer at Rolex.
According to Singapore-based journalist Jiaxian Su, founder of the blog Watches by SJX, du Plessix sent a letter to MCH Group that Jiaxian described as “quietly scathing.”
In the letter, du Plessix, in his capacity as president of the Exhibitors’ Committee, asks for full refunds of fees paid for Baselworld 2020.
“Otherwise,” the missive states, “we fear that this will be the end, pure and simple, of Baselworld, especially since the dates chosen in January 2021 are not suitable for the jewellery, gemstones and pearls sector, and that coordination with Watches & Wonders (SIHH) no longer exists.”
Show director Michel Loris-Melikoff said in an email to National Jeweler that it is “impossible” to pay back the full amount because it would “jeopardize Baselworld.”
He also said the dates were “discussed extensively” with the show’s Advisory Committee, in which the watches, jewelry/gems and technical sectors are represented, and that the watch industry was the sector pushing to have the show “much earlier” than April.
Baselworld 2020 was slated to begin immediately after Watches & Wonders Geneva (formerly SIHH), which was canceled as well.
Watches & Wonders Geneva has not officially announced the dates for its 2021 show and did not respond when asked about them Wednesday, but it seems that the two shows won’t be held together.
Loris-Melikoff said in an interview with Swiss newspaper Le Temps that Watches & Wonders Geneva 2021 will take place in April.
When asked about 2021 dates, Loris-Melikoff told National Jeweler this: “[Fondation de la Haute Horlogerie Chair and Managing Director] Fabienne Lupo and I seem to have a different reading of the exchanges we had in February.
“But no matter, the situation is as it is. Our choice of January is only for 2021. We still believe that coordination must be restored as soon as possible.”
Loris-Melikoff also noted that he’s begun talks with the Baselworld Exhibitors’ Committee in an effort to “find a common path.”
“If new solutions emerge in the discussion that are right for both sides, I won’t close my mind to them,” he said.
The Latest

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.


“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.






















