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The manufacturer is aiming to steer engagement ring and wedding band consumers to ArtCarved and Triton through story-led social media content.
Here are the top five stories posted on NationalJeweler.com between March 29 and April 4, according to Google Analytics.
February figures show that sales were down 0.2 percent year-over-year, with consumers favoring fashion jewelry over big-ticket items set with large gemstones.
 At a session held Thursday, gemologist Debbie Hiss gave AGS Conclave attendees the low-down on how to close a sale and keep customers coming back.
Understanding how millennials work can help retailers reach them, and one seminar at AGS Conclave 2015 helped to identify just who these consumers are.
Stocking bridal merchandise by style instead of vendor and looking like the store you want to become are two ways retailers can increase revenues, an author and consultant said in an education session held Wednesday at AGS Conclave 2015. 
Pat Henneberry loves Pinterest, the photo sharing site that has garnered more than 70 million users over the last five years. Here’s why salespeople should too. 
A half-dozen individuals who might be linked to a Detroit-based robbery crew were arrested earlier this month after smashing showcases and stealing jewelry from a Jared store near South Bend, Ind.
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.