By Michelle Graff
Chicago--Aiming to make shopping easier and more enjoyable for their customers, Rogers Enterprises, which owns two branded jewelry store chains, will be launching a custom-designed website with improved navigation and functionality.

The website, set to launch this fall, will offer customers of the chain stores, Rogers & Hollands and Ashcroft & Oak Jewelers, an easier and more fluid shopping experience through increased product selection, responsive design technology for tablets and mobile devices, and a “pick up in-store” option for purchasers.

“We’ve done a lot of research this past year on what online capabilities our guests expect from us and what we can do to make their shopping experience more enjoyable,” said Kathy Kadet, vice president of marketing at Rogers Enterprises.

An updated and easy-to-use website with various features is important to online shoppers these days, according to recent research by comScore Inc. and UPS. Free shipping and website responsiveness (meaning the site adjusts to the screen it’s being viewed on, such as a mobile device or tablet) were noted by consumers as important aspects of the online buying experience.

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Founded in 1910, family-owned Rogers Enterprises owns a total of 74 stores in nine Midwestern states, making it the largest family-owned and operated retail jewelry chain in the country.  

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