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TechnologyFeb 02, 2016
Tacori Now Selling Direct to Consumers Online
The brand has made its men’s and women’s fashion jewelry available for purchase on its website while its bridal lines remain exclusive to retail partners.
Tacori has launched e-commerce in the United States, allowing consumers to buy women’s and men’s fashion jewelry directly from its website. Bridal pieces are not included and will remain exclusive to its retail partners.
Los Angeles--Tacori has added e-commerce capabilities to its website in an effort to reach more consumers.
The brand’s online store sells men’s and women’s fashion jewelry only. It does not include Tacori engagement rings and wedding bands; rather, the bridal line will remain available exclusively through the company’s retail partners.
The move comes as part of the company’s efforts to upgrade website functionality, Tacori said, which launched in May 2015 as a fully responsive site to deliver an “immersive experience” for consumers, showcasing the brand’s story, quality and craftsmanship.
A company spokesperson told National Jeweler that Tacori’s decision to provide direct-to-consumer shopping on Tacori.com is based on demand from consumers looking for a seamless online experience from a brand, and that the company believes this evolution of the website will grow its customer base, creating more Tacori clients for the brand and its retail partners and growing the business both online and in brick-and-mortar locations.
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