The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
EBay Goes After ‘Unscrupulous’ Amazon in Lawsuit
It alleges Amazon representatives opened eBay accounts for the sole purpose of poaching the site’s sellers.
Santa Clara, California—Ebay is suing rival Amazon, claiming representatives of the retail giant opened eBay accounts for the sole purpose of poaching the site’s sellers.
In the lawsuit, filed Wednesday in California Supreme Court, eBay Inc. alleges that since 2015, dozens of Amazon representatives have become eBay members but with no intent of selling anything on the online marketplace.
Instead, they used their membership status to access eBay’s member-to-member (M2M) email system and use it to try to convince hundreds of eBay sellers to move to Amazon’s third-party marketplace.
According to the lawsuit, the representatives would send solicitation emails to eBay sellers within minutes of opening their accounts, all the while writing email addresses and phone numbers in ways that could escape detection, i.e., jdoe AT amazon DOT com or 2.0.6.-5.5.5.-5.5.5.5. (This email address and phone number are both generic and merely used as examples in the complaint.)
Amazon’s alleged scheme violated the user agreement and policies that parties agrees to when they sign up to sell on eBay, the company said in its suit.
The policies dictate that sellers cannot use M2M to solicit people to sell off the platform and cannot use the platform to exchange personal information. The company has automated programs in place that are designed to detect if people are swapping email addresses and/or phone numbers.
EBay specifically cites a handful of eBay sellers’ accounts that it said were found to be linked to Amazon IP addresses and that began sending solicitation emails to sellers almost immediately upon creation.
One individual appears to have opened up three accounts tied to two different addresses in Seattle and all containing the word “savvy” within the span of a few weeks in 2016. These accounts, the lawsuit states, “sent more than 120 solicitation emails while making zero bids, zero purchases, zero listings, and zero sales on the eBay platform.”
Ebay and Amazon are rivals, and competition between the two West Coast companies has only intensified in recent years as Amazon has begun to eat into eBay’s business by expanding its third-party marketplace. According to the suit, items sold by third-party sellers accounted for half of Amazon’s total unit sales in 2017.
RELATED CONTENT: Amazon Launches ‘Storefronts’ to Promote Small BusinessesIn its lawsuit, eBay points to Amazon’s alleged seller poaching as being one in a series of ethically questionable incidences, citing media coverage of Amazon’s
“Amazon’s illegal efforts to lure eBay sellers appear to be part of a larger pattern of aggressive, unscrupulous conduct,” the suit states.
Amazon did not respond to National Jeweler’s request for comment on eBay’s allegations by deadline.
Ebay’s suit brings a total of five counts against Amazon: intentional interference with contractual relations; intentional interference with prospective economic relations; fraud; violation of the California penal code (eBay is based in San Jose); and violation of the California business and professions code.
The company is asking for an unspecified amount in damages as well as a permanent injunction on Amazon representatives using M2M or the eBay platform to solicit sellers.
A PDF of the full lawsuit can be accessed here.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.