Sponsored by the Las Vegas Antique Jewelry and Watch Show
Amazon Launches ‘Storefronts’ to Promote Small Businesses
Storefronts is a collection of online shops that list products by category, including jewelry.
Seattle—According to Amazon, half of all items purchased through its site come from small- and mid-sized businesses.
Now, it’s created a new concept to promote them that challenges Etsy and serves as a counter to criticism that the online giant kills small businesses.
Amazon Storefronts consists of several different online stores grouped by categories such as “Back to School,” “Halloween” and “Pet Supplies.” Each category features a curated grouping of products from small- and mid-sized U.S. businesses.
There’s even a jewelry category, which showed 31 products as of Monday, including watches. The jewelry storefront promotes brands such as Zoe Lev Jewelry and Jord watches. The majority of the pieces are costume.
In addition to the product categories, the Storefronts initiative also profiles businesses through articles and videos based on groupings like “Women-owned businesses” and “Family-focused businesses.”
In a press release, Amazon said that Storefronts features more than 1 million products from more than 20,000 vendors though at launch, there appeared to be no more than 55 products listed per 12 “curated collections.”
“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country,” said Amazon Vice President Nicholas Denissen.
“Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers. We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.”
The campaign to which Denissen refers is a national television commercial starring the people behind The Little Flower Soap Co. in Chelsea, Michigan.
The company is also Amazon’s first “Storefront of the Week.” Each week, a different business will be featured on Amazon.com.
Holly Rutt, co-founder of Little Flower Soap Co., said: “Since we started selling on Amazon in October 2016, our sales have nearly doubled. Due to our success, we have been able to hire new team members from our community, including full- and part-time jobs. We believe that customers like to know the story behind what they’re buying. When there is worry about creating jobs, it’s reassuring for customers to know their purchases are helping sustain jobs in the U.S.”
According to Amazon’s Small Business Impact Report, released earlier this year, the small and mid-sized businesses that sell on
Amazon estimates that there about 1 million of these businesses selling through its site.
The Latest
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.