By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
LVMH said the addition of pieces that include three metal colors--white, yellow and rose gold--to Bulgari’s B.zero1 line was well received by consumers. Bulgari dug this once-rejected tri-color look out of its archives and now refers to it as the “perfect mistake.”

Paris--LVMH Moët Hennessy Louis Vuitton reported Tuesday that the company’s watch and jewelry brands recorded an organic revenue growth of 7 percent in the first quarter, led by a strong performance from Bulgari.

Revenue in the period was $880.3 million, compared with $822 million in the prior-year period.

Bulgari’s iconic jewelry collections and its innovations both recorded strong sales growth, with the brand led by the successful launch of the tri-metal extension to its B.zero1 collection, the “perfect mistake,” and the reopening of its flagship store on New Bond Street in London.

Chaumet, meanwhile, saw a positive performance from the brand’s own stores, especially in Asia.

LMVH also noted a recovery in its watch business after the 2015 destocking by multi-brand retailers.

TAG Heuer had a good quarter, benefiting from its strategy of focusing on its core offering and the continued strong performance of the Connected smartwatch, especially when it comes to attracting younger clientele.

Hublot notably partnered with menswear manufacturer Berluti, an LVMH subsidiary, to create two new Classic Fusion watches, which it unveiled at Baselworld 2016.

 LVMH said that a number of other watch brand launches the show were “extremely well received” too.



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