The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
Pandora now selling online in the United States
The brand’s U.S. e-store opened for business today, offering the full range of Pandora jewelry direct to consumers in the market.
New York--Pandora announced that it will launch an e-commerce platform in the United States Tuesday, offering the full range of the brand’s beads and jewelry direct to consumers in the market.
The e-store includes all Pandora products, including its Disney collection, which is sold in Pandora concept stores only as of right now, and will be operated by e-commerce solution provider PFSWeb to provide technology consulting, customer service, and order fulfillment.
Unlike other brands such as Forevermark and Hearts On Fire, which have incorporated their physical retailers into their online sales operations, Pandora’s site will be strictly an e-commerce platform. Consumers will buy jewelry on the site and it will be shipped directly to them.
The launch comes as part of the company’s efforts to offer its jewelry online on a global basis, it said. Pandora also has e-stores in Austria, France, Germany, Italy, the Netherlands, Poland, the United Kingdom and, now, in all 50 U.S. states and Puerto Rico.
“The U.S. is one of the most developed online markets in the world today, and to open our own e-store in the country is an important new step for us,” said Pandora CEO Anders Colding Friis. “We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the U.S.”
In other company news, Pandora also is launching “The Art of You” marketing campaign around Mother’s Day that is “designed to inspire women to embrace the self-creator within,” or help them choose jewelry that complements their style.
It will be seen across various marketing channels in the U.S. and Canada, including TV, print and digital advertising, public relations, social media and in-store activations.
The Latest
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Despite the rising prices, consumers continue to seek out the precious metal.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.