Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Tiffany releases TV ad with same-sex couple
The retailer’s “Will You?” campaign was designed to take a “modern look” at love. Now, the public can see the TV ad component of the campaign.
New York--In January, news surfaced that 178-year-old retailer Tiffany & Co. would debut an advertisement in the spring featuring a same-sex couple for the first time in company history.
The ad is part of a campaign called “Will You?” that Tiffany said was designed to take a “modern look at love, the proposal and marriage,” meaning the diverse pairs common in society today, from gay couples to those who choose to have children first and then (maybe) get married.
Now, the public can see the TV ad component of “Will You?,” which includes the same diverse sets of couples.
WATCH: Tiffany’s “Will You?” television commercial
The 1-minute, 13-second spot, also called “Will You?,” includes the tagline, “Every life shared begins with a question,” and can be viewed on Tiffany’s YouTube channel.
“Will You?” is a global campaign that will use digital, video and social components. It is set to debut in the spring.
The Latest
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.