By Hannah Connorton
Bridal and fashion jewelry are among the Forevermark pieces that watch retailer Tourneau is offering to its customers.
New York--Forevermark jewelry--including diamond engagement rings and wedding bands--now are being sold at watch retailer Tourneau’s flagship location, with the partnership expected to expand early next year.

Select diamond jewelry from Forevermark, De Beers’ branded diamond jewelry line, currently is available at Tourneau’s TimeMachine store on Madison Avenue in New York City. Customers also will be able to buy Forevermark jewelry on beginning Tuesday, Dec. 1.

Though Tourneau has 32 total locations, a spokeswoman for the watch retailer said the partnership currently only is slated to extend to one more store, the Boston Copley store, though she said there are “potential plans for expansion” beyond that.

Tourneau is carrying nearly 100 Forevermark SKUs, a mix of 18-karat yellow, white gold and platinum earrings, rings, pendants and bracelets; bridal jewelry; and statement and red carpet pieces. 

“Tourneau was actually born out of a jewelry business,” the spokeswoman said. “However, over the years, Tourneau’s product focus has shifted towards watches as the company was well positioned to capitalize on the segment. Tourneau’s customers, with their refined tastes, have been asking for premium luxury jewelry and Forevermark is the right partner with the prestige and exclusivity of the brand.”

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