Majors

Adwar Suing 2 Companies for Copyright Infringement

MajorsNov 13, 2017

Adwar Suing 2 Companies for Copyright Infringement

The casting company alleges that Star Gems and Mercury Ring/Interjewel USA knocked off a few of its designs.

20171113_Adwar-SG-2.jpg
Adwar Casting is suing Star Gems for allegedly knocking off two of its copyrighted designs, one of which is seen here at left.

Rockville Centre, N.Y.--Adwar Casting has filed two lawsuits in the state of New York against companies it alleges are knocking off its designs.

The first was filed in U.S. District Court for the Eastern District of New York on Oct. 27 against Norcross, Georgia-based Star Gems, a wholesale manufacturer and seller of jewelry products, and its president and CEO, Anish Desai.

The lawsuit alleges that, in or around July of this year, Star Gems used two of Adwar’s copyrighted pieces of artwork without permission--one a picture of a ring and the other of a pendant--and began marketing and selling jewelry using them.

Keith Adwar, the company’s chief financial officer, said they saw posts online in which Desai was using Adwar’s image and offering to make their product without permission.

He said they talked to Desai and asked him to stop, but, as noted in the lawsuit, “despite having knowledge of its wrongful activities,” Star Gems continues to market and sell products using artwork similar or the same as Adwar’s own.


This ring is a copyrighted design from Adwar Casting, and is one of two designs the company alleges Georgia-based Star Gems knocked off.
In a statement to National Jeweler sent via email, Desai said: “When you look at the exhibits attached to the complaint, they consist of two social media posts and do not show any evidence of any infringement of manufacturing done by Star Gems. Our attorney has already send out a response to this baseless claim.”

But Adwar maintained that because the two designs are copyrighted, it is still not legal to take images of them and offer to make the designs.

“It’s important for people to learn that with the new technology we have, customers cannot just take a picture of yours and say, ‘I can make this,’” he said.

Adwar Casting filed the second lawsuit in the same court on Nov. 1 against Interjewel USA and its President Sanjay Kothari, as well as Mercury Ring and its CEO, Phyllis Bergman.

Mercury Ring is a division of Interjewel USA, which falls under India-based Interjewel. The companies sell their jewelry products through their websites, as well as through retailers.

In the lawsuit, Adwar Casting alleges that around 2016/2017, Interjewel USA and Mercury Ring took one of its designs, which is copyrighted, and started marketing and selling jewelry products using said design.


This is the copyright-protected

style that Adwar alleges was knocked off by Mercury Ring/Interjewel.
Keith Adwar said they approached Bergman about what they believed the company was doing, and also asked for the models and molds back of the design the companies allegedly had knocked off, offering to let it drop after that.

But, the lawsuit alleges that, “despite having knowledge of its wrongful activities,” Mercury Ring and Interjewel USA continued to market and sell products with artwork that is similar to or the same as Adwar’s artwork.

Adwar also alleges in the suit that the companies have infringed other works from the company, citing one instance in which they advised their employees via an internal document to “knock off all Adwar pieces that are ordered.”

Neither Mercury Ring nor Interjewel USA responded to requests for comment by press time.

Adwar Casting is seeking damages in both lawsuits because, it said, it has lost income and continues to do so because of these activities.

In addition to asking for a judgment permanently enjoining the previously mentioned activities, in each case it also is asking for damages paid of three times the profits made through the allegedly infringing pieces, as well as three times the amount of actual damages incurred by the infringing or the maximum amount of statutory damages that resulted, attorney and lawsuit costs, and other payment as the court deems proper.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Heavenly Vices Mother Father Spinner Necklace
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

Interpol Stolen Works of Art Database, The Louvre Museum Graphic
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

My Next Question webinar graphic
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your Business

Experts share top tips on how to encourage positive reviews and handle negative feedback.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Introducing GIA Jewelry Services

Supplier Spotlight Sponsored by GIA

GIA iD100® Technology
Supplier BulletinOct 30, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Weekly QuizOct 30, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Seattle PD image of Menashe & Sons Jewelers following Aug. 14 smash-and-grab robbery
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

Alison Lou Lumière Fine Collection On-Model
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and Resin

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

DEBEERS_DAY4_DSC_1023-01_1872x1052.jpg
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond Jewelry

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

Buddha Mama gold skull pave huggies
TrendsOct 30, 2025
Amanda’s Style File: A Haunted Halloween

Show off your spooky side with these 12 festive jewels.

Is This Love That I’m Feeling event imagery
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History Museum

The “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.

Stock image of person holding shopping bags
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence

Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.

Couture show
Events & AwardsOct 29, 2025
Couture Partners With Time to Watches

The company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.

The Modern Guide to Vintage Jewelry by Beth Bernstein
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide

“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.

Collage of bug jewelry
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful Jewelry

For her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.

Gem Awards 2025 at Cipriani New York
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award Nominees

Notable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.

Graphic for Jewelers of America’s 2025 State of the Industry webinar
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry

Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.

Eriness One of One Collection Rings and Necklace
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ Collection

After experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.

Napoleon’s diamond brooch and a pearl and diamond hair ornament
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For Auction

It is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.

Marie Louise’s emerald necklace and earrings stolen in the heist at the Louvre Museum
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist

One of the individuals was apprehended at the airport as he was trying to flee the country.

Hill Management Group
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry Show

Hill Management Group will oversee, market, and produce next year’s spring show.

Bonhams New Bond Street London flagship
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives Replaced

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

De Beers Diamond View Zoom machine with monitor
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument Demo

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

Two brooches stolen in the October 2025 heist at the Louvre Museum in Paris
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

Wyld Box Jewelry Ray of Light Large Drop Earrings
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ Earrings

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

Tiffany & Co. Bird on a Rock pendant
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, Kering

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

Cullinan Diamond Mine plant
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

Million Dollar Hip Hop Watches by Leon Schäfers, Jeanette Lang, Tobias Kargoll
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch History

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy