The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
Adwar Suing 2 Companies for Copyright Infringement
The casting company alleges that Star Gems and Mercury Ring/Interjewel USA knocked off a few of its designs.

Rockville Centre, N.Y.--Adwar Casting has filed two lawsuits in the state of New York against companies it alleges are knocking off its designs.
The first was filed in U.S. District Court for the Eastern District of New York on Oct. 27 against Norcross, Georgia-based Star Gems, a wholesale manufacturer and seller of jewelry products, and its president and CEO, Anish Desai.
The lawsuit alleges that, in or around July of this year, Star Gems used two of Adwar’s copyrighted pieces of artwork without permission--one a picture of a ring and the other of a pendant--and began marketing and selling jewelry using them.
Keith Adwar, the company’s chief financial officer, said they saw posts online in which Desai was using Adwar’s image and offering to make their product without permission.
He said they talked to Desai and asked him to stop, but, as noted in the lawsuit, “despite having knowledge of its wrongful activities,” Star Gems continues to market and sell products using artwork similar or the same as Adwar’s own.
In a statement to National Jeweler sent via email, Desai said: “When you look at the exhibits attached to the complaint, they consist of two social media posts and do not show any evidence of any infringement of manufacturing done by Star Gems. Our attorney has already send out a response to this baseless claim.”
But Adwar maintained that because the two designs are copyrighted, it is still not legal to take images of them and offer to make the designs.
“It’s important for people to learn that with the new technology we have, customers cannot just take a picture of yours and say, ‘I can make this,’” he said.
Adwar Casting filed the second lawsuit in the same court on Nov. 1 against Interjewel USA and its President Sanjay Kothari, as well as Mercury Ring and its CEO, Phyllis Bergman.
Mercury Ring is a division of Interjewel USA, which falls under India-based Interjewel. The companies sell their jewelry products through their websites, as well as through retailers.
In the lawsuit, Adwar Casting alleges that around 2016/2017, Interjewel USA and Mercury Ring took one of its designs, which is copyrighted, and started marketing and selling jewelry products using said design.
Keith Adwar said they approached Bergman about what they believed the company was doing, and also asked for the models and molds back of the design the companies allegedly had knocked off, offering to let it drop after that.
But, the lawsuit alleges that, “despite having knowledge of its wrongful activities,” Mercury Ring and Interjewel USA continued to market and sell products with artwork that is similar to or the same as Adwar’s artwork.
Adwar also alleges in the suit that the companies have infringed other works from the company, citing one instance in which they advised their employees via an internal document to “knock off all Adwar pieces that are ordered.”
Neither Mercury Ring nor Interjewel USA responded to requests for comment by press time.
Adwar Casting is seeking damages in both lawsuits because, it said, it has lost income and continues to do so because of these activities.
In addition to asking for a judgment permanently enjoining the previously mentioned activities, in each case it also is asking for damages paid of three times the profits made through the allegedly infringing pieces, as well as three times the amount of actual damages incurred by the infringing or the maximum amount of statutory damages that resulted, attorney and lawsuit costs, and other payment as the court deems proper.
The Latest

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Sponsored by RapNet

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.


It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.






















