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LeachGarner Names New Brand Director
The precious metals provider has promoted Jennifer Ashworth to the role.
Jennifer Ashworth has been with LeachGarner for more than 20 years.
Attleboro, Mass.—Precious metals provider LeachGarner has promoted Jennifer Ashworth to the role of brand director.
Ashworth previously served as the company’s senior brand manager.
She will continue to lead brand strategy for both LeachGarner and Rio Grande Jewelry, aligning product positioning and market approach across mill products, findings, chain, and finished jewelry.
In her new role, Ashworth will work to drive brand growth while supporting product development and quality standards.
She will also coordinate cross-functional initiatives designed to enhance customer experience and strengthen market competitiveness.
Her work positions both brands within the Richline Group portfolio as reliable, innovative partners for jewelry manufacturers, artisans, and designers, the company said.
LeachGarner is a division of Richline Group, a wholly owned subsidiary of Berkshire Hathaway.
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Ashworth previously served as the company’s senior brand manager.
She will continue to lead brand strategy for both LeachGarner and Rio Grande Jewelry, aligning product positioning and market approach across mill products, findings, chain, and finished jewelry.
In her new role, Ashworth will work to drive brand growth while supporting product development and quality standards.
She will also coordinate cross-functional initiatives designed to enhance customer experience and strengthen market competitiveness.
Her work positions both brands within the Richline Group portfolio as reliable, innovative partners for jewelry manufacturers, artisans, and designers, the company said.
LeachGarner is a division of Richline Group, a wholly owned subsidiary of Berkshire Hathaway.
Ashworth brings more than 30 years of experience in the jewelry industry, spanning customer service, sales, merchandising, product development, and product management.
She has been with LeachGarner since 2003, according to her LinkedIn profile.
Throughout her time with the company, Ashworth has led initiatives to increase product visibility, streamline customer support programs, and strengthen alignment between brand storytelling and product strategy, which the company said is “particularly critical in a market shaped by fluctuating precious metals pricing and evolving customer expectations.”
Last year, her role expanded to include oversight of select product categories for Rio Grande Jewelry.
Ashworth has also played a key role in supporting updates to LeachGarner’s digital customer experience, including the continued rollout of enhanced online tools and resources that provide improved product transparency and accessibility.
Her promotion follows another recent appointment within the company’s leadership team.
Last month, LeachGarner named Linda Coutu as its director of sales.
LeachGarner said Coutu’s leadership complements Ashworth’s expanded brand responsibilities as the company navigates ongoing market volatility and supports customers through dynamic pricing environments.
Ashworth holds a Bachelor of Fine Arts in visual design from the University of Massachusetts Dartmouth, with a concentration in metalsmithing and a minor in art history.
She is also an active ambassador for the Alzheimer’s Association MA/NH.
To learn more about LeachGarner, visit its website.
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