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Sherry Smith Now Principal Partner at The Retail Smiths
The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
After 14 years with The Edge Retail Academy, Sherry Smith has moved on and is now principal partner at The Retail Smiths.
Boston—Sherry Smith is joining husband Peter Smith at The Retail Smiths, taking responsibility for the company’s retail base.
An industry veteran with more than three decades of experience, Sherry owned and operated her own retail stores for more than 20 years before joining The Edge Retail Academy in 2012.
She spent 14 years at ERA, working as director of business development before being named vice president of coaching strategy and development in late 2025.
Sherry is also a longtime National Jeweler columnist, contributing data-focused columns on sales trends at independent jewelers.
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An industry veteran with more than three decades of experience, Sherry owned and operated her own retail stores for more than 20 years before joining The Edge Retail Academy in 2012.
She spent 14 years at ERA, working as director of business development before being named vice president of coaching strategy and development in late 2025.
Sherry is also a longtime National Jeweler columnist, contributing data-focused columns on sales trends at independent jewelers.
In her new role with The Retail Smiths, the consulting and behavior coaching firm Peter founded in 2022, Sherry will oversee executive coaching, and overall retail performance and strategy.
“I am thrilled to have Sherry join the company,” said Peter, who is also a National Jeweler columnist.
“She brings an immense level of talent in everything that drives retail businesses forward and I am excited to have the opportunity to work closely with her on a day-to-day basis.”
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