Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
MajorsJan 11, 2021
Cartier’s New Campaign Celebrates Its Most Iconic Pieces
It brings together the jeweler’s best-selling pieces in one advertising campaign for the first time.
Cartier’s new marketing campaign highlights its most iconic pieces. Like the designs it celebrates, its focus is minimalism. Here, a close-up of the Trinity ring.
Paris—Cartier is reminding consumers of its best-selling styles in a new international campaign.
It marks the first time the French jeweler is featuring many of its iconic jewelry and timepiece collections—Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu—in the same ad campaign.
Launched Jan. 6 in global press outlets, on Cartier social media platforms and on the maison’s website, the images highlight collections individually as well as grouped together.
In a press release, Cartier noted how the timeless collections are as relevant today as when they were introduced over past decades, emphasizing the styles’ clean lines and precise proportions.
The jeweler said the iconic pieces featured in the campaign have earned their rightful place in popular culture as recognizable hallmarks of design.
Louis Cartier introduced the Tank watch, for example, in 1917, creating a new, signature timepiece shape. In 1924 he introduced the Trinity ring, with its three interlocking bands. 
The Santos de Cartier watch design can be traced even further back, to 1904, when Cartier’s square shape was a fashion-forward antidote to the typical round pocket watch. It also differed from turn-of-the-century norms by showcasing its screws, typically hidden, as a design element.
Later styles embraced the same meticulous minimalism, like the Love bracelet, which debuted in 1969 under designer Aldo Cipullo’s direction, and the Panthère de Cartier watch in 1983, with its square shape reminiscent of the Santos but with elegantly rounded corners.
The most recent design featured in the campaign is the Ballon Bleu watch, introduced in 2007, which embraces a perfectly round shape.
Cartier explained its dedication to simplicity is a dedication to perfection.
“Cartier is a pioneering house, in constant creative exploration,” Marketing and Communication Director Arnaud Carrez said. “This campaign demonstrates the maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognizable and bear witness to the past.
“The simplicity and strength of these images allow us to celebrate a unique collection of cult design creations that have earned a place in the
history of jewelry and watchmaking, and in the hearts of our customers.”
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
More on Majors
The Latest
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
