CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy NecklaceThe necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
MajorsAug 10, 2016
Chow Tai Fook to acquire Hearts on Fire for $150M
Chow Tai Fook Jewellery Group Ltd. announced Wednesday that it plans to buy Boston-based Hearts on Fire for $150 million, giving Hearts on Fire a foothold in the Chinese market and the Hong Kong-based retailer and manufacturer an exclusive, premium diamond brand.
Hong Kong--Chow Tai Fook Jewellery Group Ltd. announced Wednesday that it plans to buy Boston-based Hearts on Fire for $150 million, giving Hearts on Fire a foothold in the Chinese market and the Hong Kong-based retailer and manufacturer an exclusive, premium diamond brand.
Hearts on Fire will continue to operate as a standalone business within the group under the leadership of CEO Glenn Rothman, who founded the company with his wife Susan in 1996, and the rest of the Hearts on Fire senior management team.
Hearts on Fire, however, will be introduced into Chow Tai Fook’s stores in mainland China, Hong Kong and Macau, employing the brand’s shop-in-shop and counter-in-shop models. This is expected to take place within six months of the transaction’s closing.
Though Chow Tai Fook did not give an exact timeline for the closing of the deal, the company said that a “smooth integration is expected within a relatively short time” given the minimal overlap between the two companies’ operations.
“Chow Tai Fook brings to the Hearts on Fire retail distribution channel powerful financial resources, high-tech manufacturing capacity, and their innovative culture of creative talent,” Rothman said in a statement about the acquisition. “These ‘best-in-industry’ resources will provide Hearts on Fire the support and opportunity to expand exponentially as we enter new markets, leveraging Chow Tai Fook’s leadership in the jewelry industry and its extensive retail network in Greater China. This is an unprecedented opportunity to grow the Hearts on Fire brand and reach millions of new customers.”
Chow Tai Fook Chairman Henry Cheng said the acquisition of Hearts on Fire is a “strategic move to complement our product portfolio with an exclusive, premium diamond jewelry line and to raise our profile as world-class diamond expert in the jewelry industry.”
The acquisition is cash- and debt-free, funded entirely by Chow Tai Fook’s internal resources.
Based in Hong Kong, Chow Tai Fook is the world’s largest pure-play jeweler by market capitalization, with more than 2,000 points of sale in more than 470 cities in Greater China, Singapore and Malaysia. It both manufactures and sells mass-market as well as high-end jewelry. It has been in operation for more than 85 years.
Founded 18 years ago by the Rothmans, Hearts on Fire is sold in more than 500 locations in 31 countries, in 10 Hearts on Fire stores across the globe, online at HeartsonFire.com and on
Editors' Picks
Sponsored by
authorized Hearts on Fire retailer websites.
More on Majors
The Latest
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are ConvergingThe two organizations will host a joint event, “Converge,” in September 2025.
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Weekly QuizApr 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition WatchThe Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024The announcement came as the company reported a 23 percent drop in production in Q1.
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsThe selected nine organizations have outlined their plans for the funds.
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
