It is located in Marin County, California.
Swarovski Latest to Announce Job Cuts, Slashing 600 Positions
The crystal company is undergoing a restructuring as the COVID-19 pandemic sinks sales in the United States and Asia.
"The international luxury market has been hit hard by the crisis," the company said in a statement to WWD.
It noted “a massive decline in sales” in its first quarter as demand took a nosedive in Asia and the United States.
New CEO Robert Buchbauer is looking to streamline the company, making changes to its organizational structure, including the merging of marketing and sales activities.
One-third of the cuts will take place at the company’s headquarters in Austria’s Tyrol region, with 200 jobs eliminated as part of the merger.
Swarovski said all business processes and activities are “currently being reviewed to ensure that they are in line with both the strategic realignment and economic reality.”
RELATED CONTENT: Macy’s to Lay Off 3,900 Employees Amid Restructuring
The changes included the appointment of fashion veteran Giovanna Battaglia Engelbert as Swarovski’s first creative director, the departure of Markus Langes-Swarovski from the executive board, and a reportedly diminished role for Nadja Swarovski.
Swarovski employs about 34,500 people worldwide and has manufacturing facilities in Austria, India, Thailand, Vietnam, Serbia and the U.S.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.