Peter Smith challenges jewelers to reimagine their retail operation as if they were starting from scratch.
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National Jeweler columnist Peter Smith says when the leader of a business decides it’s time to make a change, everybody needs to be fully committed, or else.
Forecasting business growth without any sort of tangible plan on exactly how a company will reach those sales goals is baseless, Peter Smith says.
Peter Smith answers some of the most common questions he received from jewelers following the publication of his widely read two-part column, “What Will Become of Retail Jewelry Stores?”
While Peter Smith understands the tremendous demands on jewelers’ time today, he points out that it only takes a minute to be civil to traveling salespeople.
In the second part of a two-part column, Peter Smith shares 3 pieces of advice for jewelers along with a list of recommended reading.
Peter Smith doesn’t claim to have all the answers but knows where the conversation should start. This is part one of a two-part column.