The new augmented reality cases bolstered its traffic volume and sell-through rates, Citizen said.
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The untitled marketing campaign tells consumers GIA has graded some of the most important diamonds in the world, including theirs.
“The Desired Brand Effect” by Tracy Matthews advises on everything from sales to brand awareness.
Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
Watch the videos for the campaign, which marks the first time De Beers has used its name and “A Diamond Is Forever” together since the ‘90s.
It has become, and will continue to be, an important factor in diamond purchases, according to the 2021 Diamond Insight Report.
However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.
In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
“The Power of Cable” highlights the brand’s New York City DNA.
From its sustainability efforts to its direct-to-consumer focus, here’s what the Danish jewelry brand has in the works.
The watchmaking legend was the most recent guest on “The Accutron Show” podcast.
Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
It will be for all companies that deal in lab-grown materials.
PGI created the program to accelerate the growth of the platinum jewelry market in the U.S.
The Golden-Globe nominated actress is seen wearing diamond jewelry designer Malyia McNaughton created for the ads.
Cathy Fischer, the former senior vice president of marketing for Signet Jewelers, has joined Ross-Simons as chief marketing officer.
Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.
Krystle Craycraft will lead the insurance company’s branding and marketing efforts.
Jewelry professional Lake Giles is the newest addition to the family-owned agency.
It also has a new sourcing program called Code of Origin and a partnership with National Geographic to help protect the Okavango Delta.
“Thank You, By the Way” highlights how mined diamonds help their local communities.
The power couple stars in the new campaign, which features a trio of firsts.
The department store chain introduced a new fall campaign and will bring back “The Book.”