The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Adweek: Shinola’s the ‘coolest brand in America’
After the Detroit-based watch company was featured in a segment on Jimmy Kimmel Live, the magazine explored Shinola’s rise to stardom.
New York--Adweek has dubbed Shinola as “the coolest brand in America” following the watch company’s appearance on ABC’s Jimmy Kimmel Live earlier this week.
Detroit-based Shinola, which also makes bicycles, leather bags, wallets and belts, iPhone cases and pocket knives, got an in on the show after its executives learned Kimmel had purchased a Shinola bike for his wife, Adweek writer Robert Klara said.
The 90-second plug on the show--a mock game show called “Can You Tell S#*t from Shinola?”, a reference to the phrase used in World War II about Shinola brand shoe polish--gave the brand an audience of 3 million. It can be seen here.
“Shinola has done a solid job of getting out in front of consumers since it was started up four years ago,” Klara said. “It is unusual for an accessories brand to garner so much attention, but Shinola has the kind of story that feels tailor-made for post-recession 21st century America.”
Shinola sells its watches wholesale to both independent and chain retailers and also has multiple brick-and-mortar locations in the U.S., including in Detroit, New York and Minneapolis, and last September opened its first standalone store in Europe in London’s Soho district.
In December, CEO Steven Bock told National Jeweler the company wanted to open five to six stores every year for the next several years, but were focused less on quantity and more on finding the right markets and real estate.
“Our stores are a big part of the marketing, and experientially we keep those stores activated,” Shinola Chief Marketing Officer Bridget Russo told Adweek. “We really want people to see the stores as part of the community.”
Aligning with that sentiment is Shinola’s “Say Nice Things” advertising campaign, launched early in 2014. The brand promised that for every #SayNiceThings post on social media, it would write those intentions on paper embedded with seeds that would later be planted throughout Detroit.
“We hope to play a role in seeding and growing positive sentiment--not just here in Detroit and not just online but across the globe,” the company stated.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.