By Hannah Connorton
022315 Apple-Article2This page from the March issue of Self magazine features Victoria’s Secret Angel Candice Swanepoel modeling the Apple Watch.New York--Apple’s smartwatch has made it into the pages of fitness magazine Self, with the publication’s editor-in-chief touting the new accessory as “a total game changer.”

Apple Watch is worn on the wrist of South African model and Victoria’s Secret Angel Candice Swanepoel, with Self stating the timepiece is a “Spring must-have, the Apple Watch.”

On page 12, in the Editor’s Letter, Editor-in-Chief Joyce Chang writes, “Being on time is the chicest entrance ever, in my opinion. Even better if you’ve walked to your destination, unrushed and confident where you’re going. Still better if you’ve been able to respond to messages and calls along the way. And when you arrive, you tell your friends your multitasking secret: your Apple Watch. Sound good? Well, welcome to the new normal.”

Chang then goes on to call the smartwatch a “total game changer.”

The smartwatch is pictured to the right of the letter under the headline “Changing it up,” where Chang lists her picks for the accessories she’s trying out to mix up her look for spring. The Apple Watch is listed second with the caption, “I’m psyched to consolidate my health apps in one place--and to have on-my-wrist Internet.”

Apple still has only officially revealed that its smartwatch will be “Coming Early 2015,” not releasing specifics on where exactly it will be sold. It was, however, reported earlier this month that Apple will be adding jewelry store features to its retail locations. In addition, the smartwatch was previewed at Paris-based clothing and accessory store Colette last October during Paris Fashion Week. The eight-hour preview was open to the public but neither Apple nor the retailer would comment on whether Colette would be a location to carry the smartwatch.

RELATED CONTENT: 5 facts about Apple Watch

Prior to being featured in the March issue of Self, the timepiece graced the cover of Vogue China last November.

But while Vogue and Colette took a more fashion-based approach to showcasing the Apple Watch, Self is touting its health aspects.

“Using an accelermeter, a built-in heart rate sensor, GPS and WiFi from your iPhone to provide a comprehensive picture of your daily activity; consequently, measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day,” Rachel Jacoby Zoldan wrote on the Self blog last Tuesday. “Considering Swanepoel’s athletic prowess, it was an ideal accessory for her sporty cover shoot.”

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.