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Richemont-owned brand IWC Schaffhausen is responding to the trend in wearable technology with the launch of a high-tech piece that attaches to the straps of existing models and adds digital functions to its watches. 
Thierry Collot, an industry veteran who has held positions with LVMH and Carrera y Carrera, will work to increase brand awareness for the luxury watch company.
The retailer is using a 72-foot tall display in one of America’s busiest airports to promote its new men’s timepiece collection, CT60.
Richemont has expanded its retail presence with the launch of a new Jaeger-LeCoultre store in Miami, and said it plans to open boutiques for the watch brand in Las Vegas, Vancouver and Toronto this spring as well.
While many publications have focused on the smartwatch’s fashion and productivity abilities, Self is touting the timepiece for its health-monitoring functions.
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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.