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The watch company expects an uptick in the second half of the year due in part to its crackdown on gray market sales.
Thought to be lost, the watch with a hand engraving from Brando himself will hit the block at Phillips this winter.
The auction house will hold a sale this fall of timepieces that bear the signature of both the watchmaker and retailer.
Smartwatches are a holiday favorite, but consumers still value traditional timepieces, said watches and luxury analyst Reginald Brack.
It will match up to $10,000 of donations made via the campaign through June 28.
National Jeweler

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.