By Brecken Branstrator
TikTok has quickly gained steam as a favorite for many social media users.

Not only are people clearly having fun with the videos they create, but the platform also allows for greater discovery and exposure without having to build up a ton of followers.

Jumping into a new platform can be daunting, especially one that is seemingly aimed at a younger crowd, but by diving in, getting used to the feel of it, and being willing to undergo a little trial and error, it can be great for brand awareness and education.

To help readers get a few tips and tricks for their own accounts, National Jeweler sat down with a lapidary, retailer and social media expert to pick their brains about strategies, best practices, and what made their biggest videos go viral.

Watch the full session below.

Join us next Tuesday, Feb. 23 at 2 p.m. EST, when Senior Editor Ashley Davis will chat with second-generation jeweler Alysa Teichman of Ylang23 about succeeding in online sales, 2021 trends and the future of fine jewelry retail.

For more information or to register, visit
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.