Collections

Simon G. Unveils New Collection Straight from the Vault

CollectionsJul 29, 2021

Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

Simon G. is having a juicy summer. The fine jewelry brand has just unveiled a capsule collection of one-of-a-kind tourmaline jewels, photographed in a dreamy, summer-esque campaign. (Image by Kat Irlin)
Glendale, Calif.—According to Simon G., colored gemstones are having a moment.

The Glendale, California-based fine jewelry label founded by Simon Ghanimian and today led by his son, CEO Zaven Ghanimian, noted that recently, every colored gemstone jewel it shares on social media sells within 48 hours.

So the father-son duo decided it was only fitting they give the people what they want.

This week, the brand unveiled a special, limited-edition colored gemstone collection available exclusively on its website


The 14-piece range features solely one-of-a-kind designs, featuring gems sentimental to the company.  

They comprise green and pink tourmalines, as well as “watermelon tourmalines” showing a combination of the two shades, that have sat untouched in the private Simon G. vault for more than a decade. 

The elder Ghanimian hand-selected the stones from rough in Brazil.

Together, father and son designed the collection of sleek, finished jewelry they felt best complemented such special stones.

To commemorate the special project, photographer Kat Irlin—whose work has appeared in outlets like Vogue, Harper’s Bazaar, and Vanity Fair—shot the collection’s campaign for SimonGJewelry.com and the brand’s social channels. 

She photographed it in a lo-fi, retro-style campaign that channels the simplicity of summertime.

Each piece in the collection is crafted in 18-karat gold, with many accented with diamonds. 

Priced between $2,530 and $6,600, the collection is available only through Aug. 9. 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

FinancialsSep 17, 2021
Consumer Resilience Buoys August Retail Sales

U.S. retail sales rose last month in spite of the rising Delta variant and supply chain constraints.

Events & AwardsSep 17, 2021
Here’s This Year’s Robert M. Shipley Award Winner

Plus, the winners of the many other awards presented at AGS Conclave.

TrendsSep 16, 2021
Amanda’s Style File: Fun With Geometric Shapes

The clean lines of these 15 designs feel fresh for fall.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

SourcingSep 16, 2021
Diamond Jewelry Demand Continues to Fuel Rough Sales

De Beers noted how strong the Vegas shows were, while Alrosa grappled with supply issues in August.

Weekly QuizSep 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 13-17, 2021.
Take the Quiz
Events & AwardsSep 16, 2021
Gem Legacy Is Having Another Benefit Auction to Celebrate 3 Years

All proceeds will go toward its miner toolkit initiative.

IndependentsSep 16, 2021
Day’s Jewelers Named a Great Place to Work, Again

The retailer made the list of Best Places to Work in Maine for the seventh year in a row.

Brought to you by
3 Reasons Your Store Should Add An Estate Category

Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.

EditorsSep 15, 2021
See 10 Show-Stopping Jewelry Looks from the Met Gala

Lots of Lorraine Schwartz, mega diamonds, and a timepiece were among the most impactful baubles.

×