Majors

Tiffany Partners with Beyoncé, Jay-Z on Scholarships

MajorsSep 10, 2021

Tiffany Partners with Beyoncé, Jay-Z on Scholarships

The jeweler is pledging $2 million in scholarship funding for students at Historically Black Colleges and Universities.

Beyoncé and Jay-Z, the faces of Tiffany & Co.’s new “About Love” advertising campaign, are partnering with the jeweler on a scholarship for students attending Historically Black Colleges and Universities.
New York—Tiffany & Co. and the Carters are teaming up once again.

Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).

On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.

Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.

The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.

The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.

Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.

 Related stories will be right here … 

The scholarship will be awarded to five small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio. 

“HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative,” said Tiffany in a statement about the scholarships.

The scholarships will go to students who meet all eligibility requirements, and qualify for financial aid as determined by their school.

Incoming and current students pursuing degrees in creative fields, including visual arts, media, performance, and design, as well as history and communications, are eligible.

Priority will be given to students dealing with financial hardships or in need of emergency financial assistance, with awards sizes ranging per student based on need.

Students at the participating schools can apply online from now until Sept. 26. 

Tiffany said it will continue to expand initiatives for HBCUs and other underrepresented communities beginning in 2022.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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