MajorsAug 23, 2021
Beyoncé and Jay-Z Are All ‘About Love’ in New Tiffany Campaign MajorsSep 10, 2021
Tiffany Partners with Beyoncé, Jay-Z on Scholarships
The jeweler is pledging $2 million in scholarship funding for students at Historically Black Colleges and Universities.
Beyoncé and Jay-Z, the faces of Tiffany & Co.’s new “About Love” advertising campaign, are partnering with the jeweler on a scholarship for students attending Historically Black Colleges and Universities.
New York—Tiffany & Co. and the Carters are teaming up once again.
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
Related stories will be right here …
Last month, the jeweler debuted its new “About Love” advertising campaign, starring Beyoncé and Jay-Z and teased a scholarship program for students attending Historically Black Colleges and Universities (HBCUs).
On Thursday, the jeweler announced the launch of the Tiffany & Co. About Love Scholarship program in partnership with the power couple’s charities, BeyGOOD and the Shawn Carter Foundation.
Beyoncé founded BeyGOOD in 2013 during her Mrs. Carter Show World Tour with the goal of giving back and paying it forward. The charity has funded programs in the areas of education, health, housing, water scarcity, disaster relief and more, both in the U.S. and abroad.
The Shawn Carter Foundation was founded in 2003 by Jay-Z, whose real name is Shawn Carter, and his mother, Gloria Carter.
The charity focuses on helping those dealing with socio-economic hardships to continue their education at post-secondary institutions through programs like scholarship funds, college prep, professional development, wealth management and more.
Tiffany is pledging $2 million in scholarship funding for students in the arts and creative fields at HBCUs.
The scholarship will be awarded to five small private and select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
“HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative,” said Tiffany in a statement about the scholarships.
The scholarships will go to students who meet all eligibility requirements, and qualify for financial aid as determined by their school.
Incoming and current students pursuing degrees in creative fields, including visual arts, media, performance, and design, as well as history and communications, are eligible.
Priority will be given to students dealing with financial hardships or in need of emergency financial assistance, with awards sizes ranging per student based on need.
Students at the participating schools can apply online from now until Sept. 26.
Tiffany said it will continue to expand initiatives for HBCUs and other underrepresented communities beginning in 2022.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
