A Rolex ‘Deep Sea Special’ Surfaces for Fall Auction
These watches rarely hit the market, and this particular timepiece is expected to sell for as much as $2.6 million.

Rolex created the “Deep Sea Special” in the 1950s in response to increasing demand for waterproof watches.
The company had already created a watch with a waterproof case—the Oyster, which came out in the early 1920s—but now wanted to go deeper by making a watch that could withstand the incredibly high pressure present in the depths of the ocean.
It began testing the first Deep Sea Special prototype in 1953 and, by 1960, had developed a watch that could be submerged to more than 10,000 meters—10,908 meters to be exact.
For reference, that’s 35,789 feet deep, or about 7 miles straight down.
Phillips likened the Deep Sea Special to a Formula One racecar, as it is designed to push the limits of what is possible, testing technologies later used on models serially produced for sale.
“The DSS is the watch that defined what Rolex is today; it is the philosophy behind its creation that led Rolex to focus on tool watches in general and dive watches in particular,” said Alexandre Ghotbi, Phillips’ head of watches for continental Europe and the Middle East.
“Without the Deep Sea Special, there would be no Submariner or Sea Dweller as we know it.”
The watch being offered at Phillips in Association with Bacs & Russo’s sale in Geneva is one of a number of commemorative timepieces made to celebrate that first successful deep dive in 1960.
Crafted in stainless steel and gold, the watch was made in 1965 and is No. 35 in the commemorative series.
Phillips said Rolex never offered the Deep Sea Special for public sale. They were all either prototypes entrusted to people like oceanographer Jacques Piccard, who participated in the testing, or given to science and watch museums for display. (The Deep Sea Special No. 3 is currently on display in the Smithsonian.)
Only a handful of Deep Sea Special owners have offered them for sale over the years.
A total of five have been sold in the public sphere, Phillips said, and it has been 12 years since a Deep Sea Special last hit the market.
The Rolex Deep Sea Special will be part of Phillips in Association with Bacs & Russo’s “The Geneva Watch Auction: XIV,” scheduled to take place at La Réserve in Geneva from Nov. 5-7.
The watch is estimated to sell for CHF 1.2 million to 2.4 million ($1.3 million to $2.6 million).
The Geneva sale also includes a full set of four Philippe Dufour watches and a complete set of five F.P. Journe’s “Souscription” watches.
For more information on the upcoming Phillips auctions, visit its website.
The Latest

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.


The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.






















