Technology

New Diamond Price List Promises Tech-Driven Transparency

TechnologySep 30, 2021

New Diamond Price List Promises Tech-Driven Transparency

The Diamond Price List launched in June and published its first update in September.

The new Diamond Price List launched in June and includes a price calculator app (pictured at right). Plans call for the site to add a data insights feature by year’s end.
New York—The company behind a new list for diamond prices made its trade show debut at JCK Las Vegas with the promise of providing the industry a list that is technology-based, unbiased, and transparent.

The Diamond Price List went live in June and is operated by Lucy Platforms, a Ramat Gan, Israel-based company tech entrepreneur Tomer Gil Levi founded four years ago.

In interviews conducted with National Jeweler both virtually and in person at the show, Levi told the story behind the launch of the list.

Levi is not, as he explained, a diamond dealer. His background is in tech, a booming industry in Israel, particularly when it comes to startups.

He launched Lucy Platforms with the goal of empowering another big industry in Israel—the diamond industry—with the right digital tools to buy, sell, and trade their diamonds.

He called the company “Lucy” as an homage to the song “Lucy in the Sky With Diamonds,” a fitting name for a diamond industry-focused tech company founded by a die-hard Beatles fan. “I thought to myself, this is the name,” he said.

In the company’s first few years, Levi and his employees at Lucy worked with a number of diamond companies.

Then March 2020 hit.

Many players in the diamond industry got mad at Martin Rapaport—again—over a price change.

Hundreds of diamond companies pulled their goods off the site, banding together via Instagram and vowing not to use RapNet anymore. (It should be noted that, as of press time, RapNet had nearly 1.7 million unique diamonds listed, more than it had on March 1, 2020. RapNet Chief Operating Officer Saville Stern said RapNet membership has regained pre-March 2020 levels.)

In the midst of all this, Levi said the World Federation of Diamond Bourses asked him and the team at Lucy to create a new listing website as an alternative to Rap, one that was “more robust and objective.”

Lucy made and launched Get Diamonds for WFDB in two weeks.

For various reasons, the price list element of Get Diamonds didn’t last, though the site still exists as a trading platform.

So Levi went back to work, this time taking the better part of a year to create the Diamond Price List, or DPL, which went live in June with the tagline “Your Diamonds. Your Prices.”

DPL is a tech-forward list that bills itself as being transparent, interactive, objective, and accurate. And it is free to use through at least mid-December.

“That’s what industry asked for,” Levi said. “And that’s what Lucy … brought to the table.”

Specifically, the list employs a blend of artificial intelligence (AI), machine learning, and data science algorithms to parse data received from Get-Diamonds.com as well as representative pricing information from multiple other sources to determine polished diamond prices.

Lucy’s Vice President of Sales and Marketing Miguel Martinez pointed out that the DPL also explains its methodology on the website, allowing the trade to see how it arrives at the prices it publishes.

 Related stories will be right here … 

Initially, the plans are for DPL to publish four price list updates a year, though that could change based on industry feedback, Levi noted. 

The platform announced its first price update in September, with prices rising across the board over the preceding three months.  

According to DPL: 
— The price of round diamonds rose an average of 3 percent, with the largest increase in 1.5-1.99 carat diamonds (up 5 percent), followed by 2-2.99 carat sizes (up 4 percent), and 1-1.49 carat sizes (up 3 percent).

— The price of fancy shapes rose an average of 2 percent, with the largest increase in 0.70-0.89 carat diamonds (up 3.4 percent), followed by 0.30-0.39 carat sizes (up 3.1 percent), and 0.50-0.69 carat sizes (up 2.9 percent). 

— For rounds and fancy shapes across all sizes, the largest price increases were recorded in IJ colors while price increases were more consistent in the various clarities, with prices for +SI1 diamonds rising slightly more than those for SI2-I1 stones.

“The increase in the DPL polished prices arrives against the backdrop of increasing rough diamond prices since the start of 2021, some constraints on mining, manufacturing, polished diamond grading capacity, and most importantly, during a period of strong consumer and trade demand for polished diamonds,” it said. 

The next update to the list is scheduled for late November. 
DPL has created two other tools to be used in conjunction with the price list.

The DPL Diamond Price Calculator is an app that can calculate diamond prices according to a multitude of factors (color, cut, carat weight, shape, etc.) and allows users to compare prices, view price analytics, search GIA reports, and share the results. 

It’s available for download in the App Store and Google Play for all Apple and Android Devices. 

Before the end of the year, DPL plans to add a Data Insights Platform, a tool that will provide real-time industry insights on market trends, pricing and more. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

EditorsMay 25, 2022
7 Standout Tiaras in Sotheby’s Platinum Jubilee Exhibition

Senior Editor Brecken Branstrator chooses the pieces she’d most want to see in person.

MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest Ambassador

The actress joins Zendaya and others in a new advertising campaign.

IndependentsMay 25, 2022
The Mexican Shack to Close After 47 Years

Owner Steve Delzio shares his thoughts on retirement after nearly five decades in the jewelry industry.

Brought to you by
Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

IndependentsMay 25, 2022
Designer Theo Fennell Has Written a Memoir

“I Fear for This Boy” takes readers through the ups and downs of his business and is available for pre-order now.

Weekly QuizMay 19, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
IndependentsMay 25, 2022
MVEye, Wedding Report Partner on New Jewelry Research Platform

“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

Brought to you by
A.I. Grading is Changing Conversations at the Retail Counter

Advanced technology levels the playing field, helping jewelers give customers what they want.

Events & AwardsMay 24, 2022
8 Gold Jewelry Designers Unveil New Platinum Designs

Several Couture brands have partnered with Platinum Guild International ahead of the jewelry trade show.

Lab-GrownMay 24, 2022
Kendra Scott Unveils Lab-Grown Engagement Ring Collection

The jewelry company is moving into bridal just a month after branching out into the watch world.

SourcingMay 24, 2022
State of the Diamond Industry: Where Does Supply Go From Here?

The 2008 economic crisis, COVID-19, and sanctions on Russian goods have set the stage for an interesting decade for natural diamond supply.

Events & AwardsMay 24, 2022
WJA to Host Diversity Keynote at New Las Vegas Breakfast Event

The Generating Community Impact fundraiser on June 11 will feature Karine Bah Tahé of Blue Level Training.

WatchesMay 23, 2022
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68

Kaiser, whose illustrious career spanned decades, died suddenly on Friday.

IndependentsMay 23, 2022
Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

IndependentsMay 23, 2022
Luxury Goods Veteran Olivier Stip Joins Chicago Jeweler CD Peacock

He will step into the retailer’s newly created role of chief development officer.

GradingMay 23, 2022
Gem-A Launches Digital Entry-Level Gemology Course

GemIntro is meant to give a broad introduction to gems and gemology.

Recorded WebinarsMay 20, 2022
Watch: Responsible Sourcing and the Gold Supply Chain

Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.

FinancialsMay 20, 2022
Richemont’s 2022 Jewelry Sales in the Americas Nearly Double

Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.

AuctionsMay 20, 2022
Piece of the Week: ‘Birds in Flight’ by Oscar Heyman

The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.

SurveysMay 19, 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

MajorsMay 19, 2022
As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

SourcingMay 19, 2022
De Beers’ Rough Sales Up 21% So Far This Year

One analyst cited rising diamond prices and the sanctions on Alrosa as contributing factors.

CollectionsMay 19, 2022
Brilliant Earth Collaborates with Jade Trau

The two have partnered on a capsule collection.

MajorsMay 19, 2022
Jewelers Mutual Adds 2 Industry Veterans to Its Board

John A. Green of retailer Lux Bond & Green and Niveet Nagpal of Omi Privé have joined the board of directors as of May 18.

FinancialsMay 18, 2022
Watches of Switzerland’s Jewelry Sales More Than Doubled in Q4

The retailer also said demand for Rolex, Patek Philippe, and Audemars Piguet watches continues to exceed its supply.

AuctionsMay 18, 2022
Jewels from Bette Midler Are Headed to Bonhams

The auction house’s upcoming sale also includes collections from American heiresses.

IndependentsMay 18, 2022
Jeweler Lewis Baribault Celebrates 50th Work Anniversary

The Connecticut jeweler reflected on five decades in the industry and what the future holds for the family business.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy