The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
When Nerd Culture and Engagement Rings Collide
From Harry Potter to the Legend of Zelda, these are the geekiest engagement rings around.

From Christmas surprises to “ringing” in the new year, my social feeds have been full of engagement ring photos.
Within my own friend circle, I’ve noticed a clear trend—the less traditional, the better.
One friend has a gorgeous pigeon’s blood ruby center stone, a grotesque name for a beautiful gem.
My best friend and I, neither engaged nor in a rush to marry, often send each other our engagement ring picks for fun.
We met a few years ago while working for the same jewelry company, specializing in diamonds, so we know what we want down to the letter, literally.
Just the other day, she sent me a link to this stunning marquise-shaped pink tourmaline set in platinum with a tapered diamond baguette on each side. It was a showstopper.
(I lean a bit more traditional, opting for marquise-shaped diamonds and simpler platinum bands.)
So-called alternative engagement ring picks—like my friends’ pigeon’s blood ruby or pink tourmaline center stones—are nothing new, having grown in popularity in recent years.
There are some people, however, taking “alternative” to new levels.
Sapphire Studios Design, a Melbourne, Australia-based jeweler, caters to those looking for something more than a little out of the ordinary.
The “Iconica” collection draws inspiration from pop culture, including movies, TV shows, and video games.
Whether you’re a fan of Star Wars, Harry Potter, Doctor Who, or Sailor Moon, there’s an engagement ring for you.
The “Mystic” diamond ring, shown above, was inspired by the Deathly Hallows symbol from the Harry Potter series.
This ring, like most on the Sapphire Studios website, is available in 10-, 14-, or 18-karat yellow, white, or rose gold. It ranges in price from $2,156 to $2,745.
If you’ve stayed up until the wee hours playing Kingdom Hearts or Final Fantasy, you’re covered, too.
The “Destiny” diamond bridal ring set features a star-shaped “Paopu” fruit from the video game series Kingdom Hearts. The fictional fruit is native to Destiny Islands, the home world of main game characters Sora, Riku, and Kairi.
The legend goes that if two people share the fruit, their destinies are joined together and they’ll remain in each other’s lives.
The set is available in 10-, 14-, or 18-karat yellow, white, rose gold, two-tone white and rose, and two-tone white and yellow. It ranges in price from $3,719 to $4,301.
“We have such a wide range of customers. Lots are into the alternative scene or cosplay,” said Alisha Walker of Sapphire Studios Design. (Cosplay is the practice of dressing up as a character from a video game, movie or book.)
“I think they all appreciate the artistic approach to our jewelry.”
The “Until Death” collection is one of the most popular, combining black gold and dark hues to capture a gothic romance feel.
“I think a lot of people want something different and not the same cookie-cutter designs,” Walker said. “A lot of customers tell us they have never seen anything quite like our designs and that’s what we want, to create something unique.”
“Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.” —Kelly Zogheb, Soulbound
For Kelly Zogheb of Soulbound, unique jewelry is her specialty.
The New York-based jeweler specializes in video game-inspired designs, including Animal Crossing and the Legend of Zelda series.
The name “soulbound” refers to items used in video games that can’t be given to another player, as they are tied to your soul. These items are typically rare and powerful, explains Zogheb on her website.
“My customers are pretty much just like me,” she said. “Proud gamers and geeks who are looking for fine jewelry that can express their passions, while still being tasteful and elegant.”
Her most popular designs are those inspired by her favorite video game, “The Legend of Zelda: Ocarina of Time.” Released in November 1998 for the Nintendo 64 console, the game is a mainstay in the memories of many ‘90s kids.
“Most gamers consider it to be a masterpiece. I personally think it shaped me as a person and led me down a career path full of fantasy and imagination,” said Zogheb.
The ultimate power in the Zelda universe is the Triforce, she explained, a sacred relic left behind by the goddesses who created the world. It grants the wish of anyone who obtains it.
It’s hidden in the “sacred realm” and can only be accessed by collecting three “spiritual stones”—Kokiri’s Emerald, Goron’s Ruby, and Zora’s Sapphire.
Her best-selling engagement rings are those inspired by the Triforce and its spiritual stones.
The top seller of all is the ring inspired by Zora’s sapphire, seen below.
In the game, a princess named Ruto gives you the sapphire and tells you that her mother told her to only give the stone to the man she will marry, referring to it as an engagement ring.
Also an avid fan of Japanese manga Sailor Moon, Zogheb designed this ring, seen below, based on Neo-Queen Serenity’s crown.
The center garnet sits inside a golden heart, topped with a fleur-de-lis crown and flanked by diamond wings.
The “Gold Rose” diamond ring, meanwhile, mimics the gold roses that grow in the video game “Animal Crossing New Horizons.” Zogheb calls it the perfect fit for those who like delicate, minimal jewelry.
Soulbound also makes men’s, women’s and unisex wedding bands.
The one-woman company was founded in July 2017, with all the jewelry designed and crafted in New York City.
Dubbed “The Queen of CAD” by some, Zogheb uses 3D models to create her designs, eschewing molds or mass-production methods. Each piece is 3D printed to order and then cast in recycled gold.
Soulbound was on rocky ground at the beginning of the pandemic, said Zogheb, with sales “dropping off a cliff” in March, April and May.
She was considering other career paths, but business turned a corner in June as engagement ring sales picked up.
“I think at the beginning of the pandemic, couples were hesitating to get engaged because there was so much uncertainty,” she said.
By November, around the time of the vaccine news, she saw a huge jump in engagement ring sales.
“The beauty of unconventional engagement rings is that they can truly express a couple’s shared style or interests,” she said. “Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.”
Zogheb and her husband, who recently eloped, bonded through their love of video games and fantasy movies back in high school.
Fast-forward 15 years and the couple still plays video games together daily and spends date nights rewatching the Lord of the Rings trilogy.
When Zogheb and her husband eventually hold a ceremony, she’ll be walking down the aisle to a song from “The Legend of Zelda: Ocarina of Time.”
Her invitations feature swords and fairies. A string quartet will play video game music throughout the night.
“There are a lot of other couples out there just like us, and my mission with Soulbound is to offer them beautiful, meaningful fine jewelry, designed by someone who truly understands their proud geekiness.”
The Latest

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.


In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Built on Relationships. Refined by Craft.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.






















