Editors

When Nerd Culture and Engagement Rings Collide

EditorsJan 20, 2021

When Nerd Culture and Engagement Rings Collide

From Harry Potter to the Legend of Zelda, these are the geekiest engagement rings around.

20210114_Soulbound_Zelda.jpg
The “Spiritual Stone of the Forest” emerald engagement ring, crafted by New York City-based designer Kelly Zogheb of Soulbound, was inspired by “The Legend of Zelda: Ocarina of Time” video game.
I am in my late 20s and it’s proposal season.

From Christmas surprises to “ringing” in the new year, my social feeds have been full of engagement ring photos.

Within my own friend circle, I’ve noticed a clear trend—the less traditional, the better.

One friend has a gorgeous pigeon’s blood ruby center stone, a grotesque name for a beautiful gem.

My best friend and I, neither engaged nor in a rush to marry, often send each other our engagement ring picks for fun.

We met a few years ago while working for the same jewelry company, specializing in diamonds, so we know what we want down to the letter, literally.

Just the other day, she sent me a link to this stunning marquise-shaped pink tourmaline set in platinum with a tapered diamond baguette on each side. It was a showstopper.

(I lean a bit more traditional, opting for marquise-shaped diamonds and simpler platinum bands.)

So-called alternative engagement ring picks—like my friends’ pigeon’s blood ruby or pink tourmaline center stones—are nothing new, having grown in popularity in recent years.

There are some people, however, taking “alternative” to new levels.

Sapphire Studios Design, a Melbourne, Australia-based jeweler, caters to those looking for something more than a little out of the ordinary.

The “Iconica” collection draws inspiration from pop culture, including movies, TV shows, and video games. 

Whether you’re a fan of Star Wars, Harry Potter, Doctor Who, or Sailor Moon, there’s an engagement ring for you.



The “Mystic” diamond ring, inspired by the Harry Potter series
The “Mystic” diamond ring, inspired by the Harry Potter series


The “Mystic” diamond ring, shown above, was inspired by the Deathly Hallows symbol from the Harry Potter series.

This ring, like most on the Sapphire Studios website, is available in 10-, 14-, or 18-karat yellow, white, or rose gold. It ranges in price from $2,156 to $2,745.

If you’ve stayed up until the wee hours playing Kingdom Hearts or Final Fantasy, you’re covered, too.


The Kingdom Hearts-inspired “Destiny” diamond bridal ring set
The Kingdom Hearts-inspired “Destiny” diamond bridal ring set


The “Destiny” diamond bridal ring set features a star-shaped “Paopu” fruit from the video game series Kingdom Hearts. The fictional fruit is native to Destiny Islands, the home world of main game characters Sora, Riku, and Kairi.

The legend goes that if two people share the fruit, their destinies are joined together and they’ll remain in each other’s lives.

The set is available in 10-, 14-, or 18-karat yellow, white, rose gold, two-tone white and rose, and two-tone white and yellow. It ranges in price from $3,719 to $4,301.

“We have such a wide range of customers. Lots are into the alternative scene or cosplay,” said Alisha Walker of Sapphire Studios Design. (Cosplay is the practice of dressing up as a character from a video game, movie or book.)

“I think they all appreciate the artistic approach to our jewelry.”


The “Until Death” collection is one of the most popular, combining black gold and dark hues to capture a gothic romance feel.


“I think a lot of people want something different and not the same cookie-cutter designs,” Walker said. “A lot of customers tell us they have never seen anything quite like our designs and that’s what we want, to create something unique.”

“Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.” —Kelly Zogheb, Soulbound
 
For Kelly Zogheb of Soulbound, unique jewelry is her specialty.

The New York-based jeweler specializes in video game-inspired designs, including Animal Crossing and the Legend of Zelda series.

The name “soulbound” refers to items used in video games that can’t be given to another player, as they are tied to your soul. These items are typically rare and powerful, explains Zogheb on her website.

“My customers are pretty much just like me,” she said. “Proud gamers and geeks who are looking for fine jewelry that can express their passions, while still being tasteful and elegant.”

Her most popular designs are those inspired by her favorite video game, “The Legend of Zelda: Ocarina of Time.” Released in November 1998 for the Nintendo 64 console, the game is a mainstay in the memories of many ‘90s kids.

“Most gamers consider it to be a masterpiece. I personally think it shaped me as a person and led me down a career path full of fantasy and imagination,” said Zogheb.

The ultimate power in the Zelda universe is the Triforce, she explained, a sacred relic left behind by the goddesses who created the world. It grants the wish of anyone who obtains it.

It’s hidden in the “sacred realm” and can only be accessed by collecting three “spiritual stones”—Kokiri’s Emerald, Goron’s Ruby, and Zora’s Sapphire.

Her best-selling engagement rings are those inspired by the Triforce and its spiritual stones.

The top seller of all is the ring inspired by Zora’s sapphire, seen below. 

In the game, a princess named Ruto gives you the sapphire and tells you that her mother told her to only give the stone to the man she will marry, referring to it as an engagement ring.

 
 
Also an avid fan of Japanese manga Sailor Moon, Zogheb designed this ring, seen below, based on Neo-Queen Serenity’s crown.

The center garnet sits inside a golden heart, topped with a fleur-de-lis crown and flanked by diamond wings.


The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.
The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.



The "Gold Rose" diamond ring ($1,680)
The "Gold Rose" diamond ring ($1,680)


The “Gold Rose” diamond ring, meanwhile, mimics the gold roses that grow in the video game “Animal Crossing New Horizons.” Zogheb calls it the perfect fit for those who like delicate, minimal jewelry.

Soulbound also makes men’s, women’s and unisex wedding bands.

 
 
The one-woman company was founded in July 2017, with all the jewelry designed and crafted in New York City.

Dubbed “The Queen of CAD” by some, Zogheb uses 3D models to create her designs, eschewing molds or mass-production methods. Each piece is 3D printed to order and then cast in recycled gold.

Soulbound was on rocky ground at the beginning of the pandemic, said Zogheb, with sales “dropping off a cliff” in March, April and May.

She was considering other career paths, but business turned a corner in June as engagement ring sales picked up.

“I think at the beginning of the pandemic, couples were hesitating to get engaged because there was so much uncertainty,” she said.

By November, around the time of the vaccine news, she saw a huge jump in engagement ring sales. 

“The beauty of unconventional engagement rings is that they can truly express a couple’s shared style or interests,” she said. “Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.”

Zogheb and her husband, who recently eloped, bonded through their love of video games and fantasy movies back in high school. 

Fast-forward 15 years and the couple still plays video games together daily and spends date nights rewatching the Lord of the Rings trilogy.

When Zogheb and her husband eventually hold a ceremony, she’ll be walking down the aisle to a song from “The Legend of Zelda: Ocarina of Time.”

Her invitations feature swords and fairies. A string quartet will play video game music throughout the night.

“There are a lot of other couples out there just like us, and my mission with Soulbound is to offer them beautiful, meaningful fine jewelry, designed by someone who truly understands their proud geekiness.” 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Sarin Bachmann and Julie Walsh
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ Honorees

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Jewelers for Children Halloween contest
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You Dare

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

Stock image of police cars with lights on
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas Mall

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy