Recorded WebinarsAug 20, 2021
Watch: What to Know About Jewelry RentalsMajorsNov 08, 2021
Rocksbox Expands Gender Fluid Jewelry Offerings
The jewelry rental company joins a growing list of businesses moving away from traditional gender labels.
Rocksbox, the jewelry subscription platform recently acquired by Signet Jewelers, has added to its gender fluid jewelry offerings.
San Francisco—Jewelry subscription platform Rocksbox is expanding its collection of gender fluid jewelry.
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
Rebl’s “Sloan” signet ring with green jasper in stainless steel, ion-plated with 18-karat gold ($42)
A 14-karat gold-plated-over-bronze open rectangle slider bracelet by designer Sophie Harper, set with small crystal pavé ($46)
Slate’s “Hendrix” ear cuff is a mix of gold and silver over brass ($34)
The “Sonoma” pack of sterling silver-plated huggie hoops by Rudiment includes both black and white crystal pavé ($63).
A pair of 14-karat gold-plated bronze “Cala” studs by Rudiment
Rebl’s “Harlow” chain drop earrings are 18-karat gold ion-plated over stainless steel ($48).
Rebl’s “Storm” twisted chain bracelet in 18-karat gold ion-plated over stainless steel ($38)
Slate’s “Delaney” necklace in gold over brass with crystal pavé, designed for a layered look ($55)
It also touts that its jewelry is “waterproof,” meaning it won’t tarnish if customers wear it in the shower or add it to their beach ensemble.
The collection incorporates several on-trend styles, including links, chains, and mixed metals.
"At Rocksbox, we believe that jewelry is a celebration of individuality and self-love that doesn’t need a special occasion and definitely has no gender," said Gina Gorman, vice president of marketing at Rocksbox.
"Our rental model delivers access to a wide collection of pieces to celebrate everyone’s unique style - we see it in the ways our members share their Rocksbox style every day. We’re excited to continue to expand our assortment and sizing options to deliver on our mission to bring the joy of jewelry to everyone."
Rocksbox recently expanded to demi-fine jewelry, which it defines as 18-karat gold-plated over sterling silver jewelry.
It has also expanded its sizing options, with rings now available up to a size 12.
Other brands Rocksbox offers—like Slate, Sophie Harper, and Rudiment—also offer gender fluid styles.
Launched in 2012 by CEO Meghan Rose, San Francisco-based Rocksbox allows subscribers to rent different pieces of jewelry every month for $21 per month and either swap out their picks for something new the following month or buy the pieces.
Signet Jewelers acquired the company in April for an undisclosed amount.
Editor's Note: This story has been updated to include a quote from Rocksbox's Gina Gorman and an updated description of its demi-fine jewelry.
More on Majors
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
