Recorded WebinarsAug 20, 2021
Watch: What to Know About Jewelry RentalsMajorsNov 08, 2021
Rocksbox Expands Gender Fluid Jewelry Offerings
The jewelry rental company joins a growing list of businesses moving away from traditional gender labels.
Rocksbox, the jewelry subscription platform recently acquired by Signet Jewelers, has added to its gender fluid jewelry offerings.
San Francisco—Jewelry subscription platform Rocksbox is expanding its collection of gender fluid jewelry.
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
Rebl’s “Sloan” signet ring with green jasper in stainless steel, ion-plated with 18-karat gold ($42)
A 14-karat gold-plated-over-bronze open rectangle slider bracelet by designer Sophie Harper, set with small crystal pavé ($46)
Slate’s “Hendrix” ear cuff is a mix of gold and silver over brass ($34)
The “Sonoma” pack of sterling silver-plated huggie hoops by Rudiment includes both black and white crystal pavé ($63).
A pair of 14-karat gold-plated bronze “Cala” studs by Rudiment
Rebl’s “Harlow” chain drop earrings are 18-karat gold ion-plated over stainless steel ($48).
Rebl’s “Storm” twisted chain bracelet in 18-karat gold ion-plated over stainless steel ($38)
Slate’s “Delaney” necklace in gold over brass with crystal pavé, designed for a layered look ($55)
It also touts that its jewelry is “waterproof,” meaning it won’t tarnish if customers wear it in the shower or add it to their beach ensemble.
The collection incorporates several on-trend styles, including links, chains, and mixed metals.
"At Rocksbox, we believe that jewelry is a celebration of individuality and self-love that doesn’t need a special occasion and definitely has no gender," said Gina Gorman, vice president of marketing at Rocksbox.
"Our rental model delivers access to a wide collection of pieces to celebrate everyone’s unique style - we see it in the ways our members share their Rocksbox style every day. We’re excited to continue to expand our assortment and sizing options to deliver on our mission to bring the joy of jewelry to everyone."
Rocksbox recently expanded to demi-fine jewelry, which it defines as 18-karat gold-plated over sterling silver jewelry.
It has also expanded its sizing options, with rings now available up to a size 12.
Other brands Rocksbox offers—like Slate, Sophie Harper, and Rudiment—also offer gender fluid styles.
Launched in 2012 by CEO Meghan Rose, San Francisco-based Rocksbox allows subscribers to rent different pieces of jewelry every month for $21 per month and either swap out their picks for something new the following month or buy the pieces.
Signet Jewelers acquired the company in April for an undisclosed amount.
Editor's Note: This story has been updated to include a quote from Rocksbox's Gina Gorman and an updated description of its demi-fine jewelry.
Editors' Picks
Sponsored by
More on Majors
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
