Sourcing

Fura Marketing Council Releases Gem Sales Training Videos

SourcingNov 10, 2021

Fura Marketing Council Releases Gem Sales Training Videos

They highlight information that can help sell emeralds, rubies, and sapphires both business-to-business and to consumers.

Austin, Texas—In time for the holiday selling season, Fura Marketing Council has created a series of animated videos with educational gem information.

The organization created five videos that are about four to six minutes in duration, containing information designed to bring the trade up to date on product and sales techniques for emeralds, rubies, and sapphires (as seen in the video above). 

They cover information for selling both business-to-business and to consumers, including gem features, benefits, history, origin, and the 4Cs of color.

FMC said its goal is to enable salespeople to refresh their colored stone knowledge as well as increase their excitement going into the holiday season through an entertaining education tool.

The videos are currently offered in English and Spanish. Hindi and Mandarin will be added in 2022.

They can be watched at FMCGems.com

In addition to the videos, the website also features more in-depth information about emeralds, rubies, and sapphires. 

FMC has also partnered with the Gemological Institute of America for a discount on GIA’s Colored Stone Essentials online course; a discount code can be found at the end of each video. 

 Related stories will be right here …
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Events & AwardsDec 03, 2021
JA New York's Spring Show to Return in 2022

The New Designer Gallery will also make its comeback.

Events & AwardsDec 03, 2021
Gary Roskin Will Receive the 2022 Bonanno Award

Roskin heads the International Colored Gemstone Association, and is a graduate gemologist, author, journalist, and diamond grading expert.

Policies & IssuesDec 03, 2021
Alliance for Responsible Mining Names New Executive Director

Gina D’Amato joins with more than 15 years of experience in sustainable development.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

CollectionsDec 03, 2021
Piece of the Week: Angely Martinez’s Island Bar Ring

The designer’s memories of beach trips and nature in the Dominican Republic inspired her new opal and pearl collection, “Aqualescence.”

Weekly QuizDec 02, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 29-Dec. 3, 2021.
Take the Quiz
FinancialsDec 02, 2021
Signet Raises Guidance Again, Expands Selection of Lab-Grown Diamonds

Its additions include an exclusive lab-grown diamond cut for Zales’ “Vera Wang True” line and a lab-grown option for Kay’s “Leo” cut.

TrendsDec 02, 2021
A New Book on Lover’s Eyes Jewelry Is Out Now

“Lover’s Eyes: Eye Miniatures from the Skier Collection” features more than 130 examples of the much-sought-after antique style.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says

Edahn Golan forecasts a blockbuster holiday season will cap off a stellar year for U.S. jewelry sales.

×