Independents

ME retailer tests the strength of its Reactors

IndependentsSep 26, 2013

ME retailer tests the strength of its Reactors

Day’s Jewelers will showcase the durability of the Reactor watches it carries with a “strength pull” demonstration at the Man Expo in Maine this weekend. 

Waterville, Maine--Day’s Jewelers will showcase the durability of the Reactor watches it carries with a “strength pull” demonstration at the Man Expo in Maine this weekend.

The strength pull will use a Reactor watch as the only link between a vehicle and heavy-duty motorsports equipment, such as ATVs and snowmobiles, demonstrating its strength and durability. A typical sports watch also will be tested for comparison.

The pull will be performed multiple times throughout the weekend for attendees to see.

Waterville-based Day’s Jewelers and Reactor partnered for the expo, and will set up a booth there as well as perform the strength pull outside the main entrance.

The Man Expo takes place in Bangor, Maine and offers attendees a range of vendors and events. It is scheduled for Sept. 28 and 29 at the Cross Center.

Reactor has performed and recorded strength tests to demonstrate the toughness of its watches in the past.

A Reactor SS Gamma watch was shot with a double-barrel shotgun and continued to tick; in another test, a Reactor Neutron was used as the lead on a fishing line to hook a 300-pound bull shark.

“We have done many ‘destruction’-type tests on our watches in the past, but never with a live audience. This is sure to be a very enjoyable event,” said Reactor inventor Jimmy Olmes, who will perform the strength test at the Man Expo.

The strength pulls will take place at noon, 2 and 4 p.m. on Sept. 28 and at noon and 2 p.m. on Sept. 29.

In addition to the pull, Reactor will hold a watch giveaway at the expo and sell its limited-edition Patriot watch.

A portion of proceeds from the Patriot sales will be donated to the Boston 1 Fund, which benefits Boston Marathon bombing victims and their families. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

AuctionsApr 16, 2021
Try On This Diamond and Pearl Tiara Before It Heads to Auction

Sotheby’s created an Instagram filter for the crown, estimated to sell for up to $1.5 million.

SurveysApr 16, 2021
March Retail Sales Surge

Another round of stimulus checks helped to bolster last month’s retail sales.

CollectionsApr 16, 2021
Supplier Kim International Revives its Catalog

It showcases 2021 and 2022 styles, with most ready to ship from Dallas, Texas.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

TrendsApr 16, 2021
Piece of the Week: Anthony Lent’s ‘Lunar Galaxy’ Earrings

Colorful gems enliven a classic celestial motif.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
TechnologyApr 15, 2021
Blue Nile Hires Amazon, Timex Execs

The jewelry retailer named a new chief operating officer and senior vice president of supply chain.

CollectionsApr 15, 2021
Check Out Stone and Strand’s First Bridal Collection

All six styles are priced under $2,000.

Brought to you by
Evaluating Your Inventory For Success in 2021 

After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!

GradingApr 15, 2021
GCAL Introduces Its New Cut Grade Standard, 8X

Diamonds must receive a grade of “excellent” across eight criteria to be deemed an 8X.

×