Sourcing

2021 Diamond Sales Exceed Pre-Pandemic Levels for De Beers, Alrosa

SourcingJan 04, 2022

2021 Diamond Sales Exceed Pre-Pandemic Levels for De Beers, Alrosa

The diamond giants finished the year with sales totals topping both 2020 and 2019 levels.

2021_De Beers rough diamond display.jpg
De Beers Group’s rough diamond sales for 2021 neared $5 billion, while Alrosa’s 2021 sales total through November was approaching $4 billion. (©De Beers Group/Photo credit: Ben Perry @ Armoury Films)
New York—De Beers Group and Alrosa, the world’s two largest diamond mining companies, closed out 2021 with sales topping both 2020 and 2019.

In its 10th and final round of sales for the year, held from Dec. 6-21, De Beers reported rough diamond sales totaled $332 million.

That is down 22 percent when compared with the previous sales cycle ($438 million), 27 percent year-over-year ($452 million) and 22 percent from the same period in 2019, pre-pandemic ($426 million), when the market began to pick up following a difficult year.

CEO Bruce Cleaver predicted last month rough sales would slow down again in cycle 10, citing seasonal closures in South Africa. 

But, he noted, De Beers is still closing out the year ahead of 2020 and 2019. 

“Rough diamond demand and midstream sentiment continued to be positive in the final sales cycle of 2021, although as anticipated we saw some impact on sales ahead of the seasonal closure of polishing factories in southern Africa over the Christmas period,” Cleaver said. 

“Nonetheless, despite the ongoing challenges of COVID-19, our rough diamond sales for the year are higher than what we saw in 2019 before the onset of the pandemic and much higher than our sales in 2020. Consumer demand for diamond jewelry is continuing to perform very well over the key holiday period, so we head toward the new year with positive trading conditions and industry sentiment.”

De Beers’ rough diamond sales totaled $4.82 billion in 2021, up 71 percent when compared with 2020 ($2.81 billion)—a year in which COVID-19 had a significant impact on the miner’s sales and operations—and up 16 percent when compared with 2019.

 Related stories will be right here … 

Alrosa, meanwhile, recorded its highest monthly sales total since July, moving $334 million in goods in November, including $310 million worth of rough diamonds and $24 million in polished. 

That is down 14 percent from November 2020 ($390.5 million) but up 16 percent when compared with November 2019, pre-pandemic ($287.8 million). 

Deputy CEO Evgeny Agureev said midstream inventories are at low levels due to limited availability of rough and continuously strong consumer demand, particularly for bridal jewelry.

“Market players see increased demand for wedding jewelry and expect this trend to continue unabated in 2022,” he noted.

Year-to-date, Alrosa’s diamond sales have totaled $3.92 billion, which means it has already topped sales totals for both 2020 ($2.28 billion) and 2019 ($2.97 billion) with one month of reported numbers left to be added. 

The Latest

Zadok Jewelers Texas Collection
CollectionsJun 21, 2024
Say Howdy to Zadok Jewelers’ New ‘Texas’ Collection

Cowboy boots, horseshoes, and longhorn motifs make an appearance in the Houston-based jeweler’s new line.

Eriness’ Snake Coil Necklace
CollectionsJun 21, 2024
Piece of the Week: Eriness’ ‘Snake Coil’ Necklace

Join Eriness’ garden party with this emerald-eyed snake.

Warren H. Morss, Monica L. Caldwell, Mark T. Cartwright
GradingJun 21, 2024
ASA Elects New Gems and Jewelry Discipline Governor, Members-At-Large

Warren H. Morss is the new governor, while Monica L. Caldwell and Mark T. Cartwright are the members-at-large.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

National Oceanic and Atmospheric Administration hurricane satellite image
Policies & IssuesJun 20, 2024
5 Safety and Preparedness Tips for Jewelers This Hurricane Season

Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.

Weekly QuizJun 20, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
JVC’s Sara Yood and Tiffany Stevens
MajorsJun 20, 2024
Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

Claire’s interim CEO Chris Cramer
MajorsJun 20, 2024
Claire’s CEO Ryan Vero Steps Down

Chief Financial Officer and Chief Operating Officer Chris Cramer has been named interim CEO.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Jewelers of America advocacy trip DC 2024
Policies & IssuesJun 18, 2024
JA, Industry Leaders Take Russian Diamond Import Concerns to D.C.

The group met with lawmakers to raise awareness about the financial, operational, and supply chain harms posed by an EU proposal.

Louis Comfort Tiffany 1900 gold and opal necklace
Events & AwardsJun 18, 2024
Driehaus Museum Displaying Rare Jewels From Chicago Collections

The museum also will host jewelry heist-themed movie nights throughout the run of “Chicago Collects: Jewelry in Perspective.”

Models wearing Pomellato’s “The Dualism of Milan” collection
CollectionsJun 18, 2024
Pomellato’s New High Jewelry Collection Celebrates Milan

“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.

Dorian Webb, Kealeboga and Ursula Pule
CollectionsJun 18, 2024
Zales Adds Dorian Webb, Nungu Diamonds to Designer Edit

The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.

National Association of Jewelry Appraisers Logo
Events & AwardsJun 18, 2024
NAJA Announces Its Mid-Year ‘Ace It’ Conference

The conference will focus on the “practical ‘how to’ of appraising gems and jewelry,” said NAJA Executive Director Gail Brett Levine.

De Beers CEO Al Cook
EditorsJun 17, 2024
Q&A: Al Cook on the Future of De Beers

The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.

Bernd Munsteiner
SourcingJun 17, 2024
Fantasy Cut Inventor Bernd Munsteiner Dies at 81

Known to many as the “Picasso of gems" who modernized the gem cutting field, he is remembered by his family as going through life with open eyes.

Thomas Markle Jewelers interior
IndependentsJun 17, 2024
Thomas Markle Jewelers to Relocate

The Houston-based family jeweler is relocating its flagship just across the street.

Instore and Chicago Responsible Jewelry Conference Logos
Events & AwardsJun 17, 2024
Instore Show, Chicago Responsible Jewelry Conference to Co-Locate

The partnership, now in its second year, allows CRJC attendees to register for a free Instore show badge.

Stock image of a gavel
CrimeJun 14, 2024
2 Men Sentenced to Life in 2022 Murder of Detroit-Area Jeweler

In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.

Billie Bangle
CollectionsJun 14, 2024
Piece of the Week: Jade Trau’s ‘Billie’ Bangle

Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.

Graphic with headshots for My Next Question 2024 Las Vegas webinar
Recorded WebinarsJun 14, 2024
Watch: What Happened in Vegas in 2024

The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.

NJSB1.JPG
Supplier BulletinJun 13, 2024
Leading with Innovation: Core Scientific’s Advanced Refining Solutions

Sponsored by Core Scientific

Vera Wang Love True lab-grown diamond engagement ring
FinancialsJun 13, 2024
Signet Awaits Engagement Recovery as Q1 Sales Sink 9%

The company is expecting to see a 5 to 10 percent increase in engagements this year.

QVC HSN logo
MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting

Qurate Retail is in the middle of a turnaround plan as it battles declining sales.

45.07-carat step cut fancy vivid yellow diamond
AuctionsJun 13, 2024
45-Carat Yellow Diamond Withdrawn from Phillips Auction

Signed jewels and period pieces stood out at the sale.

Marie Lichtenberg Scapular necklace
TrendsJun 13, 2024
Amanda’s Style File: For the Fathers

Showcase your dad’s personal style with a piece of fine jewelry for Father’s Day.

The Eden Rose Diamond
AuctionsJun 12, 2024
10-Carat Pink Diamond Sells for $13M at Christie’s

“The Eden Rose” is a fancy intense pink diamond that was appearing at auction for the first time.

Charles & Colvard moissanite ring
GradingJun 12, 2024
IGI to Grade Charles & Colvard Moissanite

The partnership follows the launch of the jewelry company’s B2B moissanite platform.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy