Events & Awards

Atlanta Jewelry Show’s In-Person 2022 Spring Edition Is a Go

Events & AwardsJan 11, 2022

Atlanta Jewelry Show’s In-Person 2022 Spring Edition Is a Go

The event will be preceded by a one-day education conference with two options for taking part.

The SoHo Experience by AJS will be held in-person March 5-6 at the Cobb Galleria Centre in Atlanta.
Atlanta—The Atlanta Jewelry Show has confirmed its spring edition—called The SoHo Experience by AJS—will be held in-person in March. 
The event is slated for March 5-6 at the Cobb Galleria Centre. 
It will be preceded by an education conference on Friday, March 4. The “Squeeze the Day” event will feature two ways jewelers can learn how to take negative experiences over the past two years and turn them into business opportunities. 
First is a day-long agenda of free “Squeeze the Day” sessions with the SoHo Pros, who will go over the latest trends in selling, marketing, social media, and e-commerce, and share advice and action items for jewelers to implement in their stores. 
The full agenda will be released soon. Space is limited, and attendees must register online.

The second option is a one-day marketing intensive training. AJS will host the experts at Technology Therapy Group to conduct a program bringing critical lessons in how to succeed in a digital landscape to jewelry business owners. 
Registration for the “1-Day Digital Marketing Intensive” is open, with seating limited to 50. It costs $395 to attend. 
Learn more or register for the event on the AJS website.

 Related stories will be right here … 
Additionally, Kids Jewelry Camp will return this spring, scheduled for Saturday, March 5 and Sunday, March 6. It costs $175 per camper for the two-day camp.
Pre-registration for the spring 2022 AJS show is required and can be completed now at
Under its Safety Shines Plan, AJS will implement appropriate health and safety measures for the event, which will be updated and published as needed. 
Currently it includes daily health and temperature screenings, a face mask requirement, sanitizing stations, and transparent barriers, among other things. The full plan can be viewed online. 

Looking ahead at the rest of 2022, AJS said it also plans to host a show from Aug. 27-28. 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

WatchesJan 24, 2022
These Were the Top 5 Watch Brands of 2021 on Chrono24

Two of the brands in the top slots may come as a surprise.

SourcingJan 24, 2022
How One Collaboration Is Trying to Bring More American Gems to Museums

“American Gemstones” wants to raise appreciation of the stones, and those who mine and cut them, even more.

TechnologyJan 24, 2022
Reshyne Aims to Put Modern Shine on Jewelry Repairs

The platform helps jewelers manage and track repairs via their website and allows customers to place orders online.

Brought to you by
Swarovski Created Diamonds – A Brilliant Partnership

A tantalizingly beautiful and carbon-neutral choice, Swarovski Created Diamonds are an extension of the beloved brand’s personality and value.

MajorsJan 24, 2022
Kendall Jenner Fronts the Latest Messika Campaign

It portrays a modern “alpha female.”

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
CollectionsJan 21, 2022
Piece of the Week: Emily P. Wheeler’s Heart Necklace

It’s a whimsical update to a classic riviere.

SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De Beers

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.