Trends

There’s So Much More to Neil Lane Than ‘The Bachelor’

TrendsJan 11, 2022

There’s So Much More to Neil Lane Than ‘The Bachelor’

From Brooklyn to Paris to Beverly Hills, the most recognizable jeweler in America is an artist at heart.

The latest “Bachelorette,” Michelle Young, received this Neil Lane ring from fiancé Nayte Olukoya. Designed by Lane and made by hand, the platinum and diamond ring features a pear-shaped diamond center stone with tapered baguette side stones and 46 round brilliant-cut diamonds for a total 3 carats.
Los Angeles—Amid the holiday hustle and bustle in December, Season 18 “Bachelorette” Michelle Young got engaged to contestant Nayte Olukoya. 
 
Olukoya popped the question in time-honored “Bachelor” franchise tradition—with a Neil Lane ring, picked out on camera with the help of the designer. 
 
If “The Bachelor,” “The Bachelorette,” and spin-off “Bachelor in Paradise” are America’s favorite (reality television) pastime, than Neil Lane is arguably the most well-known jeweler in the country, popping up reliably on television screens for more than a decade. 
 
The recognition has garnered the Beverly Hills jeweler a mass brand via a partnership with Kay Jewelers, so brides- and grooms-to-be around the United States can incorporate Neil Lane into their own love stories. 
 
But as Lane says himself, there are many facets to his career (pun not intended), and despite his widespread popularity, he still identifies most as an artist—just as he has since childhood in Marine Park, Brooklyn—working in the world of jewels. 
 
He chatted with National Jeweler about his latest “Bachelorette” ring, his authentic relationship with the show contestants, and his journey from Brooklyn to Paris to Beverly Hills. 
 
This interview has been edited for length and clarity.
 
On the latest “Bachelorette” engagement ring
 
Neil Lane: Nayte was particularly fascinated with the ring he chose because he loved the shape. The guys don’t know so much about rings [when I meet them on the show]. 
 
When I grew up, my mom had a pear-shaped ring. When I started making collections, I wanted to do an homage to that ring. When I lived in Paris, my early years in business were looking at wonderful old stones and settings, so my aesthetic was formed years ago. From vintage inspiration, I ask myself, “How do I bring that to the contemporary [era] and the future?”
 
That’s basically how I design—going back to the past, bringing it to the present, and figuring out how do I make it [last] in the future.
 
You don’t usually see pear-shaped diamonds in the Edwardian era, maybe the early 1920s but they became popular mid-century, [typically] as a [solitaire] pear shape. They were out of fashion in the 1980s.  
 
I wanted to take something mid-century and make it more Art Deco or Edwardian-feeling with the tapered baguettes. I really love this ring. I managed to do a double row of diamonds [a halo from above with second row of diamonds visible in profile]. It hearkens back to a little bit of the Jazz Age. 
 
On the popularity of pear-shaped diamonds on recent “Bachelor” and “Bachelorette” seasons
 
NL: I can’t force [contestants to choose a ring] but I found by introducing pear shapes it’s really caught on. It’s like an almond shape so it mirrors people’s faces. Some of the greatest historical diamonds are pear-shaped, like the Dresden Green.
 
Based on my mom, it has a sentimentality for me. The pear shape is one of the most popular shapes now for years, and it’s something I introduced into the show and Hollywood. [I’ve tried] to give an audience to different shapes and different designs. There used to be only one or two popular shapes—princess or round.
 
 Related stories will be right here … 
 
There’s an opportunity in these different kinds of fancy shapes for people to find the ring of their dreams. 
 
On his favorite “Bachelor” ring
 
NL: The one right now is my favorite. If you ask me about Sean Lowe’s ring with the cushion that might be my favorite. 
 
I’m attracted to the cushion shape because it has a romantic shape and hearkens back to the 19th century. I like things that have meanings. 
 
I like the diamond work I do on the gallery, so when the woman’s finger is down and she’s working at her computer she sees the diamonds underneath.

A view of the Neil Lane ring the most recent “Bachelorette” Michelle Young received from fiancé Nate Olukoya
A view of the Neil Lane ring the most recent “Bachelorette” Michelle Young received from fiancé Nate Olukoya
 
On his Brooklyn and Parisian beginnings
 
NL: I grew up in Marine Park, Brooklyn. I went to school in Coney Island. 
 
It was an amazing time for me as a little kid. It was open and free and exploratory, and people would throw things out in the street, and I would find them. 
 
Vintage jewels are my teachers. I never went to school or the GIA or a guild to study design. I’m an artist. I’ve always been studying and collecting art and am inspired by multiple things before the rings come alive. 
 
At 16 or 17, I started finding trinkets people threw out in the street in my neighborhood in the ‘70s and started going to thrift shops and Chinatown and looking at old jewels from the 1920s. 
 
When I had money, I went to Paris and was riveted by everything I saw. That’s when I really saw jewelry, in the windows in the Place Vendôme. That was mind boggling and I was really hooked. I had no idea about jewelry. I didn’t know what I was looking at. Very few people would even give it to me in my hand to look at when I was 18 or 19. I would drool in the window. 
 
I named my line Neil Lane Couture because I understood Parisian fashion and the act of putting things together by hand, [like my bespoke jewelry]. 
 
On working his way up
 
NL: I guess I still think I’m an artist. I don’t think I’m a jeweler. I never understood the word jeweler. Jewelers are like people who sell work from other people or sell a gold chain. I always brought an element of creativity to what I did. Even my humble beginnings behind the counter—I was just doing my thing, selling at flea markets. I couldn’t really make or design jewels. I didn’t know how, and I didn’t think I could. I just wanted to be an artist.
 
I’ve never not worked in jewelry. In my teens and twenties, I was selling bits and pieces of silver and enamel. It took me a while to grow up to diamonds and other things. 
 
“Vintage jewels are my teachers.”—Neil Lane

I was always in the world of jewels. People would come to me to design things and bring me their ancestral diamonds from the ‘20s and ‘30s that their parents or grandparents left them, and the original settings were all destroyed filigree platinum pieces, or maybe in the ‘70s or ‘80s they put them in gold. I redesigned those pieces for them. 
 
On finding his niche in Hollywood 
 
NL: I never watched TV when I started doing “The Bachelor.” TV is a luxury for me. 
 
[Prior to “The Bachelor”] I worked a lot with young Hollywood, like with Reese Witherspoon before she was Reese Witherspoon and Charlize Theron. So many people got their engagement rings from me. They were young starlets and they had good taste and it was a great time designing for them. 
 
The rings and things I was selling were different from what was in the general public at the time. It was a very sort of small group of people shopping from me, mostly Hollywood. I didn’t know much about American bridal then. 
 
As I became more well-known, I started designing for De Beers and was one of their first designers when they opened retail shops in America. I had a desire to share what I was doing and share this aesthetic. I did lots of long diamond sautoirs and diamond chains, very Old Hollywood glamour.
 
On his partnership with Kay Jewelers
 
NL: My relationship with Kay Jewelers was wonderful for me because I took what I was doing exclusively in Hollywood to the masses. I wasn’t selling big rocks; that wasn’t my thing. It’s more about design and details. 
 
“Very few people would even give [jewelry] to me in my hand to look at when I was 18 or 19. I would drool in the window.”—Neil Lane
 
It has been an opportunity for me to extend and enhance my vision of bridal rings. They’re always new designs and ahead of the curve and are influential in changing the taste of American bridal, introducing more shape and more designs. I was able to bottle that Hollywood glamour and put it into rings. It’s been a wonderful story for me.

Neil Lane and Nate Olukoya
Neil Lane and Nate Olukoya
 
On his own “Bachelorette” and “Bachelor” drama
 
NL: I try to make [these engagement rings] as effortlessly streamlined as possible, but there’s a great deal of angst and perfectionism and heart and soul that goes into them. They take weeks to make and it’s fraught with decisions. It’s a job in itself, and a creative job. 
 
On being the right fit for the television franchise
 
NL: I think they wanted someone who was a real person rather than a brand and could speak to the rings. I don’t think we knew what we were getting into at first because I didn’t know my role. 
 
[It’s transitioned to me] helping [contestants] through their crises and helping them choose the ring. I become more of a father figure to them. 
 
On having hunches on the winner
 
NL:  Yeah, I do [get a feeling about which contestant will be the final one]. Sometimes I’m surprised. 
 
Just like some of them are so disappointed when they aren’t chosen, sometimes I was rooting for them, too. 
 
There’s definitely an intuition. It’s just subtle; sometimes you see the glint in their eye or the way something about the ring resonates. They might look at a ring and think of their mom’s ring. 
 
A lot of it brings up difficult moments, too. A lot of them come from divorced families. I’ve met with guys who really had commitment issues because of coming from divorced families. Everything that I film doesn’t go on TV. There’s an intuition and an empathy [to the process]. 

“I guess I still think I’m an artist. I don’t think I’m a jeweler.”—Neil Lane
 
They’re going through the gamut of emotions. I see them at their best and their most vulnerable. They’re really in love and some of them do get really heartbroken. 
 
It’s a little more glamorous, but it mirrors real relationships.
 
On couples shopping for engagement rings together vs. solo
 
NL: In the beginning of my career there were many more men shopping [for engagement rings] on their own, but a lot of couples shop together today. I don’t think any person can buy a ring for their significant other without having an inkling of what their beloved wants beforehand. 
 
You can’t surprise people. People are stylish and their rings mean everything to them. Fashion, style, and a sense of oneself is all tied up in that ring. No more are the days when I first got to Hollywood and people would come to the counter and say, “I love my husband, but I hate my ring.” They wouldn’t think of redesigning it because they didn’t want to hurt their husband’s feelings, but they didn’t like their rings, they really didn’t.
 
Now they’ll let their beloved know: “I want a Neil Lane ring.”
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CollectionsJan 21, 2022
Piece of the Week: Emily P. Wheeler’s Heart Necklace

It’s a whimsical update to a classic riviere.

SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De Beers

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

SourcingJan 21, 2022
HK Designs Named ‘Great Place to Work’

The Indian jewelry manufacturer joins Signet Jewelers, Target, and other companies who earned the certification.

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
FinancialsJan 20, 2022
Signet Raises Guidance After Strong Holiday Sales

The jewelry giant’s holiday season revenue was up 30 percent year-over-year.

SourcingJan 20, 2022
Tara Pearls Is Ready to Unveil Its ‘Most Significant Acquisition’

With a retail price tag of $1 million, the special pearl will be unveiled at the upcoming Centurion show.

Brought to you by
Rare & Forever Can Help You Tell A New Story At The Counter And Close More Sales!

A.I. technology is revolutionizing the jewelry business through more accurate and consistent diamond grading.

MajorsJan 20, 2022
Robbins Brothers Eyeing Expansion, Adds New VP of Stores

CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.

×