Trends

There’s So Much More to Neil Lane Than ‘The Bachelor’

TrendsJan 11, 2022

There’s So Much More to Neil Lane Than ‘The Bachelor’

From Brooklyn to Paris to Beverly Hills, the most recognizable jeweler in America is an artist at heart.

20220111_Bachelor-header.jpg
The latest “Bachelorette,” Michelle Young, received this Neil Lane ring from fiancé Nayte Olukoya. Designed by Lane and made by hand, the platinum and diamond ring features a pear-shaped diamond center stone with tapered baguette side stones and 46 round brilliant-cut diamonds for a total 3 carats.
Los Angeles—Amid the holiday hustle and bustle in December, Season 18 “Bachelorette” Michelle Young got engaged to contestant Nayte Olukoya. 
 
Olukoya popped the question in time-honored “Bachelor” franchise tradition—with a Neil Lane ring, picked out on camera with the help of the designer. 
 
If “The Bachelor,” “The Bachelorette,” and spin-off “Bachelor in Paradise” are America’s favorite (reality television) pastime, than Neil Lane is arguably the most well-known jeweler in the country, popping up reliably on television screens for more than a decade. 
 
The recognition has garnered the Beverly Hills jeweler a mass brand via a partnership with Kay Jewelers, so brides- and grooms-to-be around the United States can incorporate Neil Lane into their own love stories. 
 
But as Lane says himself, there are many facets to his career (pun not intended), and despite his widespread popularity, he still identifies most as an artist—just as he has since childhood in Marine Park, Brooklyn—working in the world of jewels. 
 
He chatted with National Jeweler about his latest “Bachelorette” ring, his authentic relationship with the show contestants, and his journey from Brooklyn to Paris to Beverly Hills. 
 
This interview has been edited for length and clarity.
 
On the latest “Bachelorette” engagement ring
 
Neil Lane: Nayte was particularly fascinated with the ring he chose because he loved the shape. The guys don’t know so much about rings [when I meet them on the show]. 
 
When I grew up, my mom had a pear-shaped ring. When I started making collections, I wanted to do an homage to that ring. When I lived in Paris, my early years in business were looking at wonderful old stones and settings, so my aesthetic was formed years ago. From vintage inspiration, I ask myself, “How do I bring that to the contemporary [era] and the future?”
 
That’s basically how I design—going back to the past, bringing it to the present, and figuring out how do I make it [last] in the future.
 
You don’t usually see pear-shaped diamonds in the Edwardian era, maybe the early 1920s but they became popular mid-century, [typically] as a [solitaire] pear shape. They were out of fashion in the 1980s.  
 
I wanted to take something mid-century and make it more Art Deco or Edwardian-feeling with the tapered baguettes. I really love this ring. I managed to do a double row of diamonds [a halo from above with second row of diamonds visible in profile]. It hearkens back to a little bit of the Jazz Age. 
 
On the popularity of pear-shaped diamonds on recent “Bachelor” and “Bachelorette” seasons
 
NL: I can’t force [contestants to choose a ring] but I found by introducing pear shapes it’s really caught on. It’s like an almond shape so it mirrors people’s faces. Some of the greatest historical diamonds are pear-shaped, like the Dresden Green.
 
Based on my mom, it has a sentimentality for me. The pear shape is one of the most popular shapes now for years, and it’s something I introduced into the show and Hollywood. [I’ve tried] to give an audience to different shapes and different designs. There used to be only one or two popular shapes—princess or round.
 
 Related stories will be right here … 
 
There’s an opportunity in these different kinds of fancy shapes for people to find the ring of their dreams. 
 
On his favorite “Bachelor” ring
 
NL: The one right now is my favorite. If you ask me about Sean Lowe’s ring with the cushion that might be my favorite. 
 
I’m attracted to the cushion shape because it has a romantic shape and hearkens back to the 19th century. I like things that have meanings. 
 
I like the diamond work I do on the gallery, so when the woman’s finger is down and she’s working at her computer she sees the diamonds underneath.

20220111_Bachelor-insert1.jpg
A view of the Neil Lane ring the most recent “Bachelorette” Michelle Young received from fiancé Nate Olukoya
 
On his Brooklyn and Parisian beginnings
 
NL: I grew up in Marine Park, Brooklyn. I went to school in Coney Island. 
 
It was an amazing time for me as a little kid. It was open and free and exploratory, and people would throw things out in the street, and I would find them. 
 
Vintage jewels are my teachers. I never went to school or the GIA or a guild to study design. I’m an artist. I’ve always been studying and collecting art and am inspired by multiple things before the rings come alive. 
 
At 16 or 17, I started finding trinkets people threw out in the street in my neighborhood in the ‘70s and started going to thrift shops and Chinatown and looking at old jewels from the 1920s. 
 
When I had money, I went to Paris and was riveted by everything I saw. That’s when I really saw jewelry, in the windows in the Place Vendôme. That was mind boggling and I was really hooked. I had no idea about jewelry. I didn’t know what I was looking at. Very few people would even give it to me in my hand to look at when I was 18 or 19. I would drool in the window. 
 
I named my line Neil Lane Couture because I understood Parisian fashion and the act of putting things together by hand, [like my bespoke jewelry]. 
 
On working his way up
 
NL: I guess I still think I’m an artist. I don’t think I’m a jeweler. I never understood the word jeweler. Jewelers are like people who sell work from other people or sell a gold chain. I always brought an element of creativity to what I did. Even my humble beginnings behind the counter—I was just doing my thing, selling at flea markets. I couldn’t really make or design jewels. I didn’t know how, and I didn’t think I could. I just wanted to be an artist.
 
I’ve never not worked in jewelry. In my teens and twenties, I was selling bits and pieces of silver and enamel. It took me a while to grow up to diamonds and other things. 
 
“Vintage jewels are my teachers.”—Neil Lane

I was always in the world of jewels. People would come to me to design things and bring me their ancestral diamonds from the ‘20s and ‘30s that their parents or grandparents left them, and the original settings were all destroyed filigree platinum pieces, or maybe in the ‘70s or ‘80s they put them in gold. I redesigned those pieces for them. 
 
On finding his niche in Hollywood 
 
NL: I never watched TV when I started doing “The Bachelor.” TV is a luxury for me. 
 
[Prior to “The Bachelor”] I worked a lot with young Hollywood, like with Reese Witherspoon before she was Reese Witherspoon and Charlize Theron. So many people got their engagement rings from me. They were young starlets and they had good taste and it was a great time designing for them. 
 
The rings and things I was selling were different from what was in the general public at the time. It was a very sort of small group of people shopping from me, mostly Hollywood. I didn’t know much about American bridal then. 
 
As I became more well-known, I started designing for De Beers and was one of their first designers when they opened retail shops in America. I had a desire to share what I was doing and share this aesthetic. I did lots of long diamond sautoirs and diamond chains, very Old Hollywood glamour.
 
On his partnership with Kay Jewelers
 
NL: My relationship with Kay Jewelers was wonderful for me because I took what I was doing exclusively in Hollywood to the masses. I wasn’t selling big rocks; that wasn’t my thing. It’s more about design and details. 
 
“Very few people would even give [jewelry] to me in my hand to look at when I was 18 or 19. I would drool in the window.”—Neil Lane
 
It has been an opportunity for me to extend and enhance my vision of bridal rings. They’re always new designs and ahead of the curve and are influential in changing the taste of American bridal, introducing more shape and more designs. I was able to bottle that Hollywood glamour and put it into rings. It’s been a wonderful story for me.

20220111_Bachelor-insert2.jpg
Neil Lane and Nate Olukoya
 
On his own “Bachelorette” and “Bachelor” drama
 
NL: I try to make [these engagement rings] as effortlessly streamlined as possible, but there’s a great deal of angst and perfectionism and heart and soul that goes into them. They take weeks to make and it’s fraught with decisions. It’s a job in itself, and a creative job. 
 
On being the right fit for the television franchise
 
NL: I think they wanted someone who was a real person rather than a brand and could speak to the rings. I don’t think we knew what we were getting into at first because I didn’t know my role. 
 
[It’s transitioned to me] helping [contestants] through their crises and helping them choose the ring. I become more of a father figure to them. 
 
On having hunches on the winner
 
NL:  Yeah, I do [get a feeling about which contestant will be the final one]. Sometimes I’m surprised. 
 
Just like some of them are so disappointed when they aren’t chosen, sometimes I was rooting for them, too. 
 
There’s definitely an intuition. It’s just subtle; sometimes you see the glint in their eye or the way something about the ring resonates. They might look at a ring and think of their mom’s ring. 
 
A lot of it brings up difficult moments, too. A lot of them come from divorced families. I’ve met with guys who really had commitment issues because of coming from divorced families. Everything that I film doesn’t go on TV. There’s an intuition and an empathy [to the process]. 

“I guess I still think I’m an artist. I don’t think I’m a jeweler.”—Neil Lane
 
They’re going through the gamut of emotions. I see them at their best and their most vulnerable. They’re really in love and some of them do get really heartbroken. 
 
It’s a little more glamorous, but it mirrors real relationships.
 
On couples shopping for engagement rings together vs. solo
 
NL: In the beginning of my career there were many more men shopping [for engagement rings] on their own, but a lot of couples shop together today. I don’t think any person can buy a ring for their significant other without having an inkling of what their beloved wants beforehand. 
 
You can’t surprise people. People are stylish and their rings mean everything to them. Fashion, style, and a sense of oneself is all tied up in that ring. No more are the days when I first got to Hollywood and people would come to the counter and say, “I love my husband, but I hate my ring.” They wouldn’t think of redesigning it because they didn’t want to hurt their husband’s feelings, but they didn’t like their rings, they really didn’t.
 
Now they’ll let their beloved know: “I want a Neil Lane ring.”

The Latest

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

The Roaring Jewel Martini
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K Martini

Solomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.

Benjamin Siegel of Hamilton Jewelers
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers

Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Bulgari San Diego Store Exterior
MajorsAug 05, 2026
Bulgari Opens Store in San Diego

The new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.

Weekly QuizJul 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mugshots of four men
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s Home

Four men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.

André Branch
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American Market

André Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Gemlok earrings
MajorsAug 04, 2026
Sasha Primak Acquires Gemlok

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Santana Now Unidad Collection Campaign Imagery
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry Brand

Santana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.

Stock image of a gavel and books
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store Robberies

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Spider-Man Citizen watch and pin on a web
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s Dream

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

Chatham Men’s Collection Campaign Imagery
CollectionsAug 03, 2026
Chatham Releases First Men’s Collection

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Macy’s Herald Square store sign
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn Down

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Gemfields emeralds
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

U.S. Trade Representative Jamieson Greer and Jewelers of America President and CEO David Bonaparte in Washington, D.C.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Hands pushing shopping cart
SurveysJul 30, 2026
Consumer Confidence Slips in July

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

Paola De Luca Presents Trendvision Book
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education Lineup

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

Jewels by Grace Hillsborough Show
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Kevin Reilly PGI USA
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Pomellato Mandala Chromia necklace
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%

Boucheron reached record sales while Pomellato found success in its signature collections.

United Flags of Fashion Arkansas Flag By Lauren Harwell Godfrey
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for Arkansas

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy