Le Vian, Godiva’s New Collection Has a Sweet Tooth

CollectionsJan 19, 2022

Le Vian, Godiva’s New Collection Has a Sweet Tooth

The new chocolate-inspired jewels are available exclusively at Kay Jewelers in time for Valentine’s Day.

The new Godiva x Le Vian jewelry collection is inspired by the chocolatier’s signature treats.
New York—Le Vian and Godiva are teaming up on a sweet new collection ahead of Valentine’s Day.

The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.

SEE: The Godiva x Le Vian Collection

The collection gives a playful nod to Godiva’s sweets with three chocolate-inspired necklaces, set with Le Vian’s “chocolate” brown diamonds, which are Le Vian’s brand of brown and golden-hued diamonds. 

The “Ganache Heart” channels dark chocolate, featuring a heart pendant set with brown diamonds on a 14-karat yellow gold chain.

The “Strawberry and Chocolate Heart” is another heart pendant, set in rose gold with rubies and brown diamonds. It’s inspired by Godiva’s strawberry crème tarte truffle.

The “Truffle” pendant is crafted to look like Godiva’s milk chocolate truffle, featuring both “chocolate” diamonds and “nude” diamonds—brown diamonds in lighter hues—set in 14-karat gold.

The collection ranges in price from about $1,600 to $2,000.

 Related stories will be right here … 

It also includes a limited number of parures, pairing complementary jewels for red carpet appearances.

In its annual trends forecast, Le Vian had forecast its signature “chocolate” diamonds would satisfy customer’s sweet tooths.

“The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate,” said Le Vian CEO Eddie LeVian in a press release about the collection.

“This collection of delectable chocolate diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savored by valentines this year.”

Nurtac Ziyal Afridi, Godiva’s global chief executive officer, also shared his excitement about the partnership.

“With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the ‘diamond of chocolate,’ this is a perfect collaboration,” Afridi said.

“Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”

The collection will be accompanied by a new advertising campaign, called “The Finer Things,” that will feature the chocolate and jewels side by side.

Kay, a Signet Jewelers-owned banner, is the largest retailer of Le Vian’s chocolate diamond jewelry, said the press release.

“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” said Tonia Zehrer, senior vice president and chief merchandising officer at Signet Jewelers.

“As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.’”

The Godiva x Le Vian Valentine’s Day collection launched on Kay’s website Tuesday and is also available in Kay Jewelers stores.

While this collection premiered exclusively at Kay Jewelers, other pieces and collections from the partnership will be available elsewhere at a later date, said a spokesperson.

To learn more about the collection, visit Le Vian’s website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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