The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day

ColumnistsFeb 03, 2022

The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day

Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at
Valentine’s Day, first celebrated in the year 496 AD as a Christian day of feasting, became associated with love during the 1400s, evolving over millennia into the holiday we know today. 

The myth of Cupid’s arrow and the ritual of giving flowers, sending cards, unboxing chocolates, and gifting jewelry have continued to endure. Just like a couple’s love, the importance of Valentine’s Day has grown over time.

According to a recent survey by Statista, total spending on Valentine’s Day this year will reach $18.2 billion, which people plan to spend on gifts across all categories (jewelry, roses, chocolates, greeting cards, a nice evening out, etc.). 

The survey also noted that $5.8 billion of that spending will be jewelry-related, with diamond jewelry being favored. 

The National Retail Federation released a similarly rosy forecast: $23.9 billion in total spending, with $6.2 billion spent on jewelry.

With numbers like these, Valentine’s Day 2022 should make every jeweler’s heart flutter. What a tremendous opportunity!

Here are seven engaging Instagram content ideas to grow your Valentine’s Day jewelry sales during this special time.

1. Share love stories.
Create a personal connection and invite your audience to share their own personal love stories. What makes their loved one so special and unique? People love telling their story and reading about other people’s stories. It really helps and shows how much you care.

2. Host a Valentine’s Day giveaway.
Surprise your audience with a special Valentine’s Day giveaway.  Select your most popular jewelry styles and give people a chance to win one of them. But be careful—don’t skimp on the prize. Make it exciting.  Everyone loves a good contest, especially when the prize is tempting.  

Also, get creative! For example, ask everyone to tag the person they believe has the biggest heart or has done something special in their life or community. What personal obstacles have they overcome?  

Anything related to love, family or community will work. Think outside the box and make it happen!

 Related stories will be right here … 

3. Create your own hashtag.
You always want to use the top hashtags on your Instagram posts, but why not create your own?   

Ask your audience to submit photos with their favorite jewelry styles and tag them with your unique hashtag. Display it prominently on your showcase counter and publicize it in all your marketing. 

Having your own special hashtag is a fun and exciting way for people to search your jewelry styles on Instagram.

4. Show your craftsmanship.
A great way to bond with your audience is to peel back the curtain and show how your jewelry is made.  This is perfect if your jewelry store specializes in custom design as it allows you to highlight your best work. There’s no better sales tool than a unique, custom jewelry piece you’re extremely proud of. People are always fascinated to see how great artists work!

5. Create a Valentine’s Day poll.
People love to respond to surveys. Create a quick one- or two-question poll and ask your audience what their favorite type of jewelry is and which styles they would love to receive on Valentine’s Day.  

Any question related to jewelry or romance will work. Get your customers to choose with their heart and they’ll eventually vote with their wallets.
6. Run a photo contest.
Jewelry is the perfect item to feature in an Instagram photo contest. Your audience can post their favorite jewelry pieces and share styling ideas. 

The photo contest also doesn’t have to be jewelry related necessarily; the goal is to have fun with your audience and get them excited about your channel.

Whatever you think your audience would want to post is a great choice. Be creative. There are many different themes you could go with, so make it your own!

7.  Host an Instagram Valentine’s Day event.
Make Instagram a core part of your Valentine’s Day strategy. Host a special event and live stream it from your store. This is a great way to reach a large audience, including those who have not been able to visit you. The Instagram algorithm prefers live content and video over static images, giving these types of posts much more weight. This means more people will see you and your jewelry store.

Whatever type of marketing you do, remember that jewelry is a relationship business. No matter which Instagram content idea you use, the important thing is to always engage with your audience.  

Make them feel special and appreciated because, just like in dating, that’s the only way they’ll ever fall in love with you.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Supplier BulletinJun 24, 2022
AGTA GemFair™ Denver is the Place to Be in September!

Sponsored by AGTA

Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh In

Watch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.

MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ Necklace

All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.

Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!

Experience all the Italian Jewelry market has to offer in Las Vegas.

CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message Locket

It’s a reminder that life is best lived with discretion.

Weekly QuizJun 23, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
TechnologyJun 24, 2022
Cloud-Based POS Software Jewel360 Launches for Jewelry Retailers

The end-to-end software allows for real-time control over all sales, inventory, repairs, customer communications, and marketing.

EditorsJun 23, 2022
Antique Show Observations From a First-Time Attendee

Associate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.

Brought to you by
3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

GradingJun 23, 2022
AIGS Launches Grading Report for ‘Santa Maria’ Aquamarine

The Asian Institute of Gemological Sciences aims to set a color standard for the trade name.

SourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers

Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.

AuctionsJun 23, 2022
Auction House Freeman’s Appoints First Rep in Florida

Kate Della Monica, a senior specialist in the Jewelry and Watches department, will relocate to the Sunshine State.

Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-Up

LVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.

AuctionsJun 22, 2022
Here’s How Two 100-Plus-Carat Diamonds Did at Auction

Sotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.

CrimeJun 22, 2022
Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

MajorsJun 22, 2022
Swarovski Names First Non-Family CEO

Retail veteran Alexis Nasard will step in as CEO on July 4.

SourcingJun 22, 2022
Edward Asscher to Remain WDC President for Another Year

The organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.

IndependentsJun 21, 2022
Jeweler Tommy Glatz, Known for Being Creative and Kind, Dies at 68

Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.

Events & AwardsJun 21, 2022
24 Karat Club of Southern California Will Honor These Industry Leaders

The organization will present three awards at its annual dinner, dance, and gala in October.

MajorsJun 21, 2022
David Yurman Hires Chief of People, Strategy

Former McKinsey partner Emily Yueh marks new president Evan Yurman’s first hire.

TrendsJun 17, 2022
Britney Spears Wore Over $500K of Stephanie Gottlieb Diamonds at Her Wedding

The New York jeweler also made the pop star’s wedding bands.

AuctionsJun 17, 2022
5-Carat Paraiba Tourmaline Ring to Hit the Auction Block

It’s predicted to sell for up to $484,000 during the Bonhams Hong Kong Jewels and Jadeite auction on June 22.

Events & AwardsJun 17, 2022
WJA Foundation to Offer Tech Scholarships for Women of Color

The recipient will receive up to $17,500 toward a tech-focused certification or program of their choice.

CollectionsJun 17, 2022
Piece of the Week: Gemella’s ‘Stella’ Necklace

It’s as versatile as it is glamorous.

Supplier BulletinJun 16, 2022
HiBid Is A Jewelry Lover’s Best Friend

Sponsored by HiBid

TechnologyJun 16, 2022
Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

MajorsJun 16, 2022
Helzberg CEO Beryl Raff to Retire

Chief Financial Officer Brad Hampton will take over as the retailer’s new CEO.

CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury Show

Its new collection with subtle swirl designs draws inspiration from the family’s Armenian roots.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy