The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Why Traceability and Sustainability Are the Industry’s Biggest Trend
Consumers are savvier than ever, with constant questions and demands regarding the transparency and trustworthiness of the jewelry they buy.
Brought To You By Sarine
For generations, tracing the true provenance of diamonds has been tricky, if not near impossible. Besides that, somewhere between Hollywood's scrutiny being cast upon the diamond industry and the societal drift towards social justice, a finger was pointed at the diamond community. One reason the industry still holds the reputation that it does is because of the lack of information and the "cloudy journey" of a diamond as it travels from the mine to the retail store.
Verifiable Data: The Key to a Sustainable Diamond Industry
Sarine’s systems are the industry standard for producers and manufacturers, the verifiable data is secured in Sarine’s cloud where accumulated data about each specific diamond as it evolves from the rough to polished is reserved and thereby tracks the diamond through the process. This provides a foundation for the world’s most advanced and unbreakable traceability solution: Sarine Diamond Journey™ Traceability.
The Answer to Consumer Demands
Boucheron's meticulously selected supply chain eco-system, with actual visual presentations of the diamond throughout the process and in its final polished form. The Boucheron Diamond Report is presented in an appealing and secure digital format, providing Boucheron customers with a fully digital representation of the diamond containing all the information about its parameters and history.
In Conclusion…
Verifiable data in digital visualized form of storytelling elements have become increasingly important as millennials respond more positively to the narrative that a diamond is unique, has enduring value, is natural and positively impacts the environment and community from which it is sourced. In an ever-changing world, those who don't change are bound to fade. Traceability isn't something we should look at as an add-on to a diamond but as bridging the gap between the diamond industry and the modern generation.
For more information: matthew.tratner@sarine.com | www.sarine.com
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