Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson
Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

The desert city’s annual slate of gem shows took place last week, although they were not without their challenges—plenty of buyers and exhibitors alike, especially international, weren’t able to make it.
But those who were able to travel there were met with a lot of excitement and buzz around the return of the shows.
While I was disappointed the education sessions at AGTA GemFair were canceled and the AGA’s annual gemological conference was rescheduled, it gave me plenty of time to walk around the various Tucson shows and talk to exhibitors.
Here are a few of the insights I picked up from conversations and my own observations.
Attendees Came to Buy
At the various loose stone shows, I posed the same question to exhibitors: How is it going?
Most of them had the same answer—it had been a great show.
Some mentioned the holiday season into January had gone so well they were already feeling good, while a few others said within the first few days of the show, they were already up over 2020.
A GJX exhibitor noted something interesting that seemed representative of what I’d heard elsewhere—rather than looking at what an exhibitor had to offer, taking notes, and walking away to explore more options before returning, more buyers were committing to goods immediately this year.
All in all, it seemed that though there might not have been as many buyers present, those that were there were ready to spend, a theme I believe will resonate among many of the industry’s trade shows.
And the Color of the Year Is …
Much like 2020, I’d like to call 2022 the year of … teal.
When chatting about what buyers were looking for in Tucson, exhibitors mentioned teal more than a handful of times. It’s great news for Montana sapphires—there’s a lot of opportunity ahead of them.
Likewise for spinel, particularly the gray colors.
There were also a few mentions of the popularity of morganite at the shows as well as soft- or minty-green garnets or beryl, which made me wonder—was the prediction I heard in 2020 about the return of pastels coming to fruition?
After a few years of vibrant, saturated pops of color being on top, it would be an interesting change.
One gemstone cutter at the Pueblo show said he had showed up with quite a few sphene stones and, yet, had only one left when I visited on Wednesday.
Sapphires, zircons, and garnets also got many mentions, but before I end up just listing all the gemstones, I can summarize this section with an apt observation from a GemFair dealer—people were buying whatever they could get their hands on that they thought they could sell for a profit.
Supply is limited after the last two years, after all, and so many buyers were snapping up what they could when they could.
Several exhibitors also brought up specific cuts and shapes when I asked them what attendees were looking at—cabochon sets for one lapidary company, “anything in kites” for another, as well as sugarloaf cabochons and matched hexagons, with one designer even saying they didn’t need new material, just new cuts.
It’s not totally surprising since there’s been an increased focus on special or different cuts over the past few years, but the trend has perhaps been helped along by the limited amount of goods available.
What Pricing Looked Like
Pricing was an interesting factor at play at this year’s shows. Unsurprisingly, prices were up for much material being offered.
Interestingly, one designer noted prices were inconsistent among exhibitors at the start, adding she noticed them then trying to correct in real time as the show was going on, presenting her with a new challenge.
Another dealer also said he had people coming to his booth and asking whether stones were old stock or new stock, inquiring because they thought the former might be more affordable.
While not everyone had to raise prices, depending on their inventory levels through the pandemic, it does seem like they will hold firm for a while across the board.
It’s been a tough two years in many respects but from an editorial perspective, I’ve found it difficult to cover the market given the way COVID impacted mining activity and trading activity.
I must’ve said to dozens of people while I was in Tucson that I had not only missed having conversations with the industry but the regular updates on what was going on at the source. It is, after all, one of my favorite areas to cover.
Unsurprisingly, the lack of mining has also meant few new developments in sourcing and little to write about lately.
There weren’t many updates from the Tucson crowd about new material when I asked, but I thought it worth mentioning the few that came up: more blue zircon from Malawi, a really lovely saturated purple chalcedony from Ethiopia (see the Instagram post above) and a designer noting she found a new aquamarine source from Nepal.
Tucson’s Newest Attraction
There was so much chatter about the University of Arizona’s new Alfie Norville Gem and Mineral Museum prior to the gem shows—including my own stories about a gemstone tapestry and a collection of American gems on display—and anyone who visited will tell you it was well worth the hype.
The museum held a soft opening last year, but this marked the first time the industry got to celebrate it in a big way.
Many ventured over to the museum during the daytime, and still more turned out for GIA’s “Night at the Museum” event, where they announced the winner of this year’s Gianmaria Buccellati Award for Excellence in Jewelry Design (congrats to GIA graduate Meghan Simmons!) and the launch of the Alumni Collective.
As you wander through, the museum takes you beautifully from minerals and formation through to the mining, cutting, and polishing process to give visitors the full picture and make sure every aspect of the trade is covered.
Kudos to the team on a truly amazing museum. I look forward to many more years visiting.
The Latest

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Submit your pieces for a chance to win in this year's competition.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.


Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
























