Univ. of Arizona’s New Gem Museum Opens with ‘Sneak Preview’ Tours
The two-hour immersive experience gives visitors the chance to see all three galleries before the official grand opening early next year.

For a limited time, the Alfie Norville Gem & Mineral Museum, located in the Historic Pima County Courthouse in downtown Tucson, will offer “sneak preview” tours, two-hour immersive experiences guided and narrated by staff and docents.
They will give 20 visitors at a time the chance to see the museum’s three galleries before the official grand opening early next year.
The museum is named for the late Alfie Norville, a co-founder of the Gem and Jewelry Exchange (GJX) trade show that takes place every year in Tucson.
A gift from the Norville family made the relocation and renovation of the mineral museum possible.
Construction started in 2018.
Displaying more than 2,200 specimens, the new museum’s three main galleries and showcases are dedicated to the evolution of minerals, minerals native to Arizona and Mexico, gemstones, jewelry, and gem science.
Notable pieces include a 400-pound malachite specimen from the Democratic Republic of the Congo; a 410-pound silver nugget found outside Globe, Arizona; a 210-pound azurite specimen from the late 1880s; the Wells Fargo Arizona Gold Collection; and a display of gem and mineral art pieces created by local artist Nicolai Medvedev, an award winner and master of the inlay technique called intarsia.
Sneak preview guided tour tickets are available for advance purchase on the museum website.
General admission tickets are expected to be available for purchase before the start of the University of Arizona’s fall semester in August, aligning with a “soft opening” to the public.
The official grand opening event for the museum will occur in 2022, coinciding with the Tucson gem and mineral shows.
The Latest

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Submit your pieces for a chance to win in this year's competition.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.


Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
























