Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds
They will offer a range of colors and sizes, from 0.75 carats to 13 carats, both loose and set in finished jewelry.
Founded in Aventura, Florida, with offices around the world, Green Rocks Diamonds was started by a group of high-tech entrepreneurs and is majority owned by Ofer Mizrahi Diamonds.
The company says its research, development, and production facility is the largest in Israel.
It also plans to open an even larger facility this year, which will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet. Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding its construction.
New-York based Fire Diamonds specializes in the development of fancy color lab-grown diamonds in various shapes and weights.
The collaboration between the two will comprise a wide range of fancy color lab-grown diamonds—red, purple, purplish-red, pink, purplish-pink, orangey-pink, orangey-yellow, yellow, greenish-yellow, green, greenish-blue, and blue—both loose and set in finished jewelry.
The stones range in size from 0.75 carats to 13 carats.
Green Rocks will grow and cut a portion of the diamonds, while Fire Diamonds will perform the proprietary color treatment.
Green Rocks will design and manufacture the finished jewelry.
Some of the blue and yellow diamonds are “as-grown” with no post growth treatment needed, according to a Green Rocks spokesperson. Treatment is noted on grading reports if present.
The finished jewelry collection is currently in development, and as of now consists of 15 pieces with retail price points ranging from $2,499 to $65,000.
The finished jewels and loose diamonds will only be available wholesale.
Green Rocks will have a capsule collection of finished jewelry on display at the upcoming JCK Las Vegas show, slated for June 10-13 at The Venetian.
The Latest
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.